Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Appier Group Inc. is a Taiwan-founded, Tokyo-listed AI-native Agentic AI-as-a-Service company that helps enterprises turn AI into measurable marketing and business ROI. Its platform combines proprietary machine learning, deep learning, generative/agentic AI, customer data, advertising, personalization, and optimization capabilities across APAC, the US, and EMEA.
Primary product
An enterprise AI marketing platform organized into Ad Cloud, Personalization Cloud, and Data Cloud. Current product examples include CrossX/AIBID, AIXON, AIQUA, AiDeal, AIXPERT/AIRIS, BotBonnie, and AdCreative.ai capabilities.
Founded
2012
Headquarters
Taipei, Taiwan
Team size
501-1,000 (third-party estimate); Appier reported more than 400 employees in 2019. Current public materials emphasize stable headcount and 17 global offices, but do not disclose a precise current total.
Work style
Hybrid
Industry
Information technology / SaaS
Sub-industry
AI-powered AdTech and MarTech; marketing automation and customer data platforms
Offices
Business model
Stage
Public company / post-IPO; venture-backed before IPO
Total raised
$164.5M
Latest round
Series D · Nov 2019
Latest amount
$80M
Nov 2019 · TGVest Capital
Jan 2017
Leadership
Chih-Han Yu
Chief Executive Officer & Co-founder
Wan-Ling Lee
Chief Operating Officer & Co-founder
Ming-Yu Chen
Chief Technology Officer
Chia-Yung Su
Chief Information Officer & Co-founder
Che-Hsu Chang
Chief Strategy Officer
Magic Tu
SVP, Global Sales
Koji Tachibana
SVP, Finance & Head of Japan
Lee-Feng Chien
Outside Director / Audit & Supervisory Committee
Ching-Hua Ho
Outside Director / Audit & Supervisory Committee
Takashi Motomura
Outside Director / Audit & Supervisory Committee
Jo-Fan Yu
Outside Director / Audit & Supervisory Committee
Appier describes its culture through “H-appier” values: Hungry (ambitious and fearless), Humble (open-minded and agile), and Happier (direct communication and diversity). Careers materials also emphasize customer centricity, innovation, execution excellence, growth, sustainability, ownership, and an international team.
Work style
Hybrid
Visa sponsorship
Limited
Compensation
Public postings signal competitive benefits and compensation but generally do not publish salary ranges. A current Tokyo engineering posting explicitly says Appier Japan provides visa sponsorship for eligible international candidates; sponsorship is therefore role/location dependent.
Benefits
Pricing
Primarily enterprise sales with customized/demo-based pricing; campaign and platform fees vary by product, spend, scale, and services. No public standard price list found.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately JPY 40-50 billion annually (FY2025 reported JPY43.7 billion; roughly US$280-300 million at approximate 2026 exchange rates).
Announced agreement to acquire Paris-based AdCreative.ai for US$38.7 million, including a US$27.3 million base; transaction expected to close March 4, 2025. This is a strategic integration/capital-allocation signal rather than a distress signal.
SourceAppier listed on the Tokyo Stock Exchange Prime Market; public-company reporting introduces market, foreign-exchange, execution, and acquisition-integration risks, although recent reported results show strong growth.
SourceQ1 FY2026 results state that Appier is scaling revenue with stable headcount and AI-driven productivity gains; this may indicate operating-model transformation but is not reported as a layoff.
SourcePR Newswire / Appier · May 2026
Customer case describing Omio's expansion from Spain to 21 European markets using Appier Ad Cloud, AIBID, retargeting, incrementality measurement, and automated optimization.
Appier · May 2026
Q1 FY2026 revenue reached JPY12.1 billion, up 29.4% year over year; gross profit rose 35.9%, and the company cited Agentic AI deployment, stable headcount, and productivity gains.
Appier · Feb 2026
FY2025 revenue was JPY43.7 billion, up 28%; FY2026 guidance was JPY54 billion, with management highlighting e-commerce, online travel, Agentic AI, and operating leverage.
Appier · Feb 2025
Reported FY2024 revenue of JPY34.1 billion, up 29%, and disclosed the AdCreative.ai acquisition agreement and FY2025 guidance.
Appier · Feb 2025
Announced a US$38.7 million acquisition agreement intended to strengthen generative-AI creative optimization, expand geographic reach, and improve product synergies.
71 jobs at Appier