Official site notice reported that all Apex Software products were end-of-life effective December 31, 2022.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
Apex (apex.sh) is TJ Holowaychuk’s developer-tools brand, focused on serverless deployment, uptime/performance monitoring, logging, and operations tooling.
Primary product
Apex Up — a serverless deployment tool for AWS Lambda
Founded
2016
Headquarters
London, UK
Team size
1
Industry
Software Development
Sub-industry
Developer Tools / Serverless Infrastructure
Offices
1 job at Apex
Business model
Stage
bootstrapped / self-funded
Leadership
TJ Holowaychuk
Founder
Public materials emphasize a minimalist, developer-first, low-maintenance style. TJ describes Apex as a solo/single-person effort, avoids spammy startup behavior, and focuses on simple, beautiful products with strong UX.
Compensation
No public employee compensation information found.
Pricing
Open-source core plus paid subscription products; Apex Up Pro was advertised at $19.99/month, and Apex Ping used trial/subscription pricing.
Differentiators
Technology
Customers
Competitors
GitHub · Nov 2022
Community discussion surfaced that Apex Software products were officially end-of-life as of December 31, 2022.
Medium · Aug 2020
TJ Holowaychuk announced Apex Logs as a structured/plain-text log management product with competitive pricing and self-hosting in Google Cloud.
Medium · Sep 2016
Apex Ping added team support so coworkers could share checks, downtime, and performance reporting.
Medium · Sep 2016
Apex Ping added public status pages, PagerDuty integration, and more monitoring regions.
Medium · Jul 2016
TJ Holowaychuk introduced Apex Software Inc as his first company and framed it as a solo, product-focused software effort.