Layoff
Aug 2024A former AnyRoad recruiter posted on LinkedIn that they were part of a 'significant layoff' at AnyRoad that week, indicating a material workforce reduction.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
AnyRoad is a San Francisco-based experiential marketing software company (Experience Relationship Management, or ERM) founded in 2013 by Jonathan and Daniel Yaffe. It helps consumer brands run and measure events, tours, classes, activations, and loyalty programs across booking, ticketing, payments, first-party data capture, analytics, and purchase attribution.
Primary product
Unified experiential marketing / ERM platform
Founded
2013
Headquarters
San Francisco, California, United States
Team size
50-60
Work style
Flexible
Industry
Software Development
Sub-industry
Experiential marketing software / experience relationship management (ERM)
Offices
San Francisco, California, United States (HQ)
Athens, Greece
Remote/global
Business model
B2B SaaS
Enterprise software
Tiered subscription
Funding
Stage
Series B
Total raised
$66.2M
Latest round
Series B · Feb 2022
Latest amount
$47M
Feb 2022 · BlackRock
Mar 2021 · Andreessen Horowitz and Runa Capital
Apr 2020
Jun 2019 · Andreessen Horowitz
Sep 2015
People & investors
Leadership
CEO and Co-Founder
COO and Co-Founder
Managing Director, Lifetime Loyalty
Global Head of Customer Growth
VP of Legal
General Manager, Greece / Head of Customer Experience
Vice President, Global Revenue
Work & culture
AnyRoad describes a culture centered on character, curiosity, collaboration, diversity/inclusion, and work-life balance. The team is described as tight-knit, with members in San Francisco, Athens, and remote locations globally.
Work style
Flexible
Compensation
No public salary bands were found. Public careers materials highlight competitive pay, equity, and 401(k) as core compensation signals.
Benefits
Competitive pay
Equity
401(k)
Flexible time off
Health and dental plans
One Medical membership
Dog-friendly office
Work from anywhere
Product & market
Pricing
Tiered subscription / custom enterprise quote pricing, with plans such as Starter, Growth, Enterprise, and Capture Consumer Data Anywhere.
Differentiators
- —White-labeled booking and registration embedded on brand websites
- —FullView first-party data capture from every attendee in a group
- —Unified booking, ticketing, payments, surveys, and analytics
- —PinPoint AI feedback analysis and thematic insights
- —Purchase conversion tools that connect experiences to retail sales
- —Built for CPG, alcohol, brand-home, and experiential loyalty programs
Technology
Webhooks/APIs
Salesforce
HubSpot
Klaviyo
Stripe
Snowflake
Intercom
Zendesk
Gainsight
Datadog
Heroku
React
Ruby on Rails
Terraform
GitHub
Marketo
Slack
Webflow
OpenAI
Postman
Customers
Campari Group
OCESA
The Flower Shop
Sierra Nevada
POPLIFE
Old Dominick
Nestlé (Silicon Valley Innovation Outpost)
Michaels Stores
Budweiser
Honda
Diageo
Tabasco
Anheuser-Busch
Unilever
The North Face
Competitors
Eventbrite
Cvent
Splash
Bizzabo
FareHarbor
Tock
Xola
Evenito
EventsAIR
RainFocus
Scale & contact
Estimated revenue
$10M-$20M
Signals & risks
Latest news
PR Newswire · Feb 2025
AnyRoad launched its Lifetime Loyalty platform publicly after market validation with select brand partners. The release emphasizes converting experiential engagement into repeatable revenue, especially for alcohol brands, and cites partnerships and early traction across multiple consumer brands.
PR Newswire · Aug 2024
AnyRoad announced Purchase Conversions, positioning it as the first comprehensive solution for measuring the revenue impact of consumer events and brand experiences.
PR Newswire · Aug 2024
AnyRoad partnered with LALIGA North America to design and operate LL12, a new North American fan membership club with exclusive merchandise, events, and content.
PR Newswire · Jul 2023
AnyRoad launched Pinpoint, an AI-powered feedback assistant for analyzing consumer feedback and surfacing themes and actions to improve brand experiences and ROI.
PR Newswire · Feb 2022
AnyRoad announced a $47M Series B led by BlackRock, with participation from a16z, Runa Capital, Kaiser Permanente, Rally Ventures, Precursor Ventures, Day One Ventures, Commonfund, and Corner Ventures.
Jobs and careers at AnyRoad
1 job at AnyRoad
Marketing Acquisition Lead
Remote
Marketing
San Francisco, CA
4mo ago
Remote
Full-time