Anima Blog · Jun 2026
Product update announcing BYOK/BYOM support so teams can use their own OpenAI or Anthropic access in Anima Playground without consuming Anima AI credits for chat.
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Anima is an AI design-to-code platform for product and engineering teams. Its product helps users turn Figma/designs into production-ready frontend code, with more recent positioning around AI agents, vibe coding, and importing images/websites into code and Figma workflows.
Primary product
AI design-to-code / frontend automation platform for turning designs into code and building/editing apps with AI
Founded
2017
Headquarters
Tel Aviv, Israel
Team size
11-50 employees
Industry
Software Development
Sub-industry
AI design-to-code / frontend automation / developer tools
Offices
Business model
Stage
Series A (plus strategic corporate investment later)
Total raised
$15.7M
Latest round
Strategic investment by IBM · Feb 2026
Feb 2026 · IBM
Sep 2021 · MizMaa Ventures
Sep 2020 · Hetz Ventures
Jul 2018 · Y Combinator
Leadership
Co-founder & CEO
Michal Cohen
Chief Product Officer
Ofer LaOr
CTO
Haim Ben Chimol
Director of Engineering
Anthony Levy
Head of Sales
Alicia Parra
Talent Acquisition & People Ops Lead
Aaron Applbaum
Member Board Of Directors
Jacob Lamm
Member Board of Directors
Founders
Or Arbel
Co-founder & CTO
Public signals suggest a product-driven, PLG-oriented startup culture with strong emphasis on AI, speed, design/engineering collaboration, and enterprise adoption. Publicly visible benefits/culture details were limited.
Pricing
Not publicly confirmed in the sources reviewed; appears to use a freemium / product-led SaaS motion with paid tiers and enterprise offerings.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Not publicly disclosed; external signals suggest low-to-mid eight-figure ARR is plausible, but this is not confirmed by primary sources.
Estimated monthly visits
320.7K
Traffic estimate as of Jun 2026
Anima Blog · Jun 2026
Product update announcing BYOK/BYOM support so teams can use their own OpenAI or Anthropic access in Anima Playground without consuming Anima AI credits for chat.
Anima Blog · Jun 2026
Introduces Buddy as a free Figma AI agent when connected to a user's ChatGPT subscription or API key, and describes editable import workflows from websites, HTML, and Claude outputs.
CTech · Feb 2026
Israeli tech press coverage emphasizing Anima's enterprise adoption, design-to-code workflow, and earlier Series A round.
SiliconANGLE · Feb 2026
Coverage of IBM's investment and Anima's positioning as an API-first design-to-code platform used by major enterprise teams.
PR Newswire · Feb 2026
IBM made a strategic investment in Anima to accelerate enterprise adoption of vibe coding and AI design-to-code workflows.
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