Acquisition
Jan 2026Acquired InfiniGrow, an AI marketing analytics company. The Q1 2026 filing reports $0.2 million cash consideration plus $6.5 million in equity awards for key employees.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Mar 30, 2026
Overview
Amplitude, Inc. (Nasdaq: AMPL) is a public software company founded in 2012 that helps product, data, marketing, and engineering teams understand user behavior and build, test, and optimize digital products. Its platform has evolved from product analytics into an AI analytics platform with analytics, experimentation, session replay, feature flags, activation, surveys, and AI agents.
Primary product
Amplitude AI Analytics Platform, centered on Amplitude Analytics / product analytics and expanded with experimentation, session replay, feature flags, web analytics, activation, and AI capabilities.
Founded
2012
Headquarters
201 Third Street, Suite 200, San Francisco, California 94103, United States
Team size
700-800
Industry
Software
Sub-industry
Product analytics / digital analytics SaaS / AI analytics
Offices
San Francisco, California, United States (HQ)
New York, New York, United States
Vancouver, British Columbia, Canada
Amsterdam, Netherlands (EMEA headquarters)
London, United Kingdom
Paris, France
Singapore
Tokyo, Japan
Business model
Subscription SaaS
Usage-based pricing based on tracked users or event volume
Freemium and self-serve product-led growth
Enterprise contracts with custom pricing
Land-and-expand sales model through additional teams, products, and use cases
Direct sales, solution partners, and product-led growth
Funding
Stage
Public company; post-IPO (Nasdaq: AMPL)
Total raised
$336M
Latest round
Series F · Jun 2021
Latest amount
$150M
Jun 2021 · Sequoia Capital
May 2020 · Consortium led by GIC with participation from Sorenson Capital, Sequoia Capital, Battery Ventures, IVP, Benchmark, Lead Edge Capital
Dec 2018 · Sequoia Capital
Aug 2017 · IVP (Institutional Venture Partners)
Jan 2017 · Europa (prize/grant)
Jun 2016 · Battery Ventures
Aug 2015 · Benchmark
Mar 2012 · Y Combinator
People & investors
Leadership
Chief Executive Officer, Co-founder
Chief Technology Officer, Co-founder
Jeffrey Wang
Co-founder
Chief Financial Officer
Chief Engineering Officer
Chief Product Officer
Kristina “KJ” Johnson
Chief Human Resources Officer
Nate Crook
Chief Commercial Officer
Jenna Elliott
SVP, Chief Customer Officer
Liz Fisher
General Counsel and Secretary
Work & culture
The company describes its culture through humility, ownership, a growth mindset, and customer centricity. Its careers materials emphasize innovation, collaboration, customer focus, and helping companies build better digital products; the company refers to employees as Ampliteers.
Visa sponsorship
Yes
Compensation
Public job/pay-transparency and H-1B filing signals indicate competitive cash compensation, with role- and location-specific ranges; benefits include RSUs and an ESPP. A third-party analysis of 2025 Department of Labor filings reported H-1B sponsorship and a median sponsored-role salary of approximately $194,171, but compensation should be verified against the individual job posting.
Benefits
Flexible PTO
Parental support, including fertility, adoption, and surrogacy support
Monthly Lifestyle Spending Account
Quarterly learning and development stipend
Modern Health mental-health benefits
Medical, dental, and vision plans
Equity compensation, including RSUs
Employee Stock Purchase Plan
401(k) retirement plan
Paid holidays
Product & market
Pricing
Four main plans: Free, Plus, Growth, and Enterprise. Free includes up to 2 million events per month with no credit card; Plus starts at $0 and scales with event volume; Growth and Enterprise are custom-priced based on volume and feature requirements. Qualifying startups can receive one year of Growth free through the Startup Scholarship.
Differentiators
- —Integrated product analytics, experimentation, session replay, activation, and feedback on one platform
- —Behavioral Graph and large-scale customer-behavior data model
- —AI agents and AI assistant embedded across analytics workflows
- —Product-led free tier with no re-instrumentation required as customers scale
- —Land-and-expand model spanning product, data, marketing, and engineering teams
- —Strong enterprise customer base and Fortune 100 penetration
- —Positioning around connecting user behavior to product and business outcomes
Technology
JavaScript / TypeScript browser SDKs
Mobile analytics SDKs
Amplitude Developer Platform and APIs
Behavioral Graph
AWS cloud infrastructure
Model Context Protocol (MCP)
AI agents and AI assistant technology
Session replay
Feature flags and experimentation
Customers
Atlassian
Burger King
Ford
NBCUniversal / NBC
Square
Under Armour
Walmart
More than 4,700 paying customers as of December 31, 2025
27 Fortune 100 companies as of December 31, 2025
Competitors
Mixpanel
Heap
Pendo
PostHog
Google Analytics / Firebase Analytics
Adobe Analytics
Contentsquare
Statsig
LaunchDarkly
Scale & contact
Estimated revenue
$340M-$400M annual revenue; FY2025 revenue was $343.2M and FY2026 guidance as of May 6, 2026 was $397.0M-$403.0M.
Signals & risks
Other
May 2026Announced a strategic partnership with Statsig to take on its brand and customer base and maintain/develop the Statsig platform; this is described as a partnership rather than a completed acquisition.
SourceOther
Aug 2024A putative privacy class action, Atkins v. Amplitude, was filed over alleged disclosure and tracking practices involving applications embedding Amplitude's SDK. The court compelled arbitration in September 2025; an appeal attempt was denied March 25, 2026.
SourceOther
May 2026The Q1 2026 filing identifies material operating dependencies and risks including AWS commitments, evolving AI and privacy regulation, the EU AI Act, the Data Act, and international sanctions exposure.
SourceLatest news
Amplitude on LinkedIn · Jul 2026
Amplitude reported engineering-system improvements over six months: three times as many pull requests, seven-times lower cycle time, and 55% fewer bug reports.
Amplitude Investor Relations · May 2026
Q1 revenue was $93.5M, up 17% year over year; ARR reached $374M. Amplitude raised full-year 2026 revenue guidance to $397M-$403M and announced a strategic partnership with Statsig.
Amplitude Investor Relations · Apr 2026
Gab Menachem joined as CPO to oversee product management, design, and growth as Amplitude expands its AI analytics strategy.
Amplitude Investor Relations · Feb 2026
FY2025 revenue was $343.2M, up 15%, ARR was $366M, and management highlighted Global Agent, specialized agents, MCP expansion, and AI Feedback.
Amplitude Investor Relations · Feb 2026
Amplitude launched 'Agentic AI Analytics,' a feature for real-time analysis and continuous monitoring to help product teams move from insight to impact, representing a notable AI product milestone. [Source](https://investors.amplitude.com/news-events/news-releases/news-release-details/amplitude-introduces-agentic-ai-analytics-next-era-product)
Jobs and careers at Amplitude
0 jobs at Amplitude
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