Amplitude

Digital Analytics Platform.

amplitude.com

HQ: San Francisco, CA, USA

B2B

Company research

Public company, workplace, funding, and market signals

Updated Mar 30, 2026

Overview

Amplitude, Inc. (Nasdaq: AMPL) is a public software company founded in 2012 that helps product, data, marketing, and engineering teams understand user behavior and build, test, and optimize digital products. Its platform has evolved from product analytics into an AI analytics platform with analytics, experimentation, session replay, feature flags, activation, surveys, and AI agents.

Primary product

Amplitude AI Analytics Platform, centered on Amplitude Analytics / product analytics and expanded with experimentation, session replay, feature flags, web analytics, activation, and AI capabilities.

Founded

2012

Headquarters

201 Third Street, Suite 200, San Francisco, California 94103, United States

Team size

700-800

Industry

Software

Sub-industry

Product analytics / digital analytics SaaS / AI analytics

Offices

San Francisco, California, United States (HQ)

New York, New York, United States

Vancouver, British Columbia, Canada

Amsterdam, Netherlands (EMEA headquarters)

London, United Kingdom

Paris, France

Singapore

Tokyo, Japan

Business model

Subscription SaaS

Usage-based pricing based on tracked users or event volume

Freemium and self-serve product-led growth

Enterprise contracts with custom pricing

Land-and-expand sales model through additional teams, products, and use cases

Direct sales, solution partners, and product-led growth

Funding

Stage

Public company; post-IPO (Nasdaq: AMPL)

Total raised

$336M

Latest round

Series F · Jun 2021

Latest amount

$150M

Series F

Jun 2021 · Sequoia Capital

$150M

Series E

May 2020 · Consortium led by GIC with participation from Sorenson Capital, Sequoia Capital, Battery Ventures, IVP, Benchmark, Lead Edge Capital

$50M

Series D

Dec 2018 · Sequoia Capital

$80M

Series C

Aug 2017 · IVP (Institutional Venture Partners)

$30M

Grant / Other

Jan 2017 · Europa (prize/grant)

$27.8K

Series B

Jun 2016 · Battery Ventures

$15M

Series A

Aug 2015 · Benchmark

$9M

Seed

Mar 2012 · Y Combinator

$120K

People & investors

Leadership

Spenser Skates

Chief Executive Officer, Co-founder

Curtis Liu

Chief Technology Officer, Co-founder

Jeffrey Wang

Co-founder

Andrew Casey

Chief Financial Officer

Wade Chambers

Chief Engineering Officer

Gab Menachem

Chief Product Officer

Kristina “KJ” Johnson

Chief Human Resources Officer

Nate Crook

Chief Commercial Officer

Jenna Elliott

SVP, Chief Customer Officer

Liz Fisher

General Counsel and Secretary

Investors

Work & culture

The company describes its culture through humility, ownership, a growth mindset, and customer centricity. Its careers materials emphasize innovation, collaboration, customer focus, and helping companies build better digital products; the company refers to employees as Ampliteers.

Visa sponsorship

Yes

Compensation

Public job/pay-transparency and H-1B filing signals indicate competitive cash compensation, with role- and location-specific ranges; benefits include RSUs and an ESPP. A third-party analysis of 2025 Department of Labor filings reported H-1B sponsorship and a median sponsored-role salary of approximately $194,171, but compensation should be verified against the individual job posting.

Benefits

Flexible PTO

Parental support, including fertility, adoption, and surrogacy support

Monthly Lifestyle Spending Account

Quarterly learning and development stipend

Modern Health mental-health benefits

Medical, dental, and vision plans

Equity compensation, including RSUs

Employee Stock Purchase Plan

401(k) retirement plan

Paid holidays

Product & market

Pricing

Four main plans: Free, Plus, Growth, and Enterprise. Free includes up to 2 million events per month with no credit card; Plus starts at $0 and scales with event volume; Growth and Enterprise are custom-priced based on volume and feature requirements. Qualifying startups can receive one year of Growth free through the Startup Scholarship.

Differentiators

—Integrated product analytics, experimentation, session replay, activation, and feedback on one platform
—Behavioral Graph and large-scale customer-behavior data model
—AI agents and AI assistant embedded across analytics workflows
—Product-led free tier with no re-instrumentation required as customers scale
—Land-and-expand model spanning product, data, marketing, and engineering teams
—Strong enterprise customer base and Fortune 100 penetration
—Positioning around connecting user behavior to product and business outcomes

Technology

JavaScript / TypeScript browser SDKs

Mobile analytics SDKs

Amplitude Developer Platform and APIs

Behavioral Graph

AWS cloud infrastructure

Model Context Protocol (MCP)

AI agents and AI assistant technology

Session replay

Feature flags and experimentation

Customers

Atlassian

Burger King

Ford

NBCUniversal / NBC

Square

Under Armour

Walmart

More than 4,700 paying customers as of December 31, 2025

27 Fortune 100 companies as of December 31, 2025

Competitors

Mixpanel

Heap

Pendo

PostHog

Google Analytics / Firebase Analytics

Adobe Analytics

Contentsquare

Statsig

LaunchDarkly

Scale & contact

Estimated revenue

$340M-$400M annual revenue; FY2025 revenue was $343.2M and FY2026 guidance as of May 6, 2026 was $397.0M-$403.0M.

contact@amplitude.com +1 415-231-2353

Signals & risks

Acquisition

Jan 2026

Acquired InfiniGrow, an AI marketing analytics company. The Q1 2026 filing reports $0.2 million cash consideration plus $6.5 million in equity awards for key employees.

Source

Other

May 2026

Announced a strategic partnership with Statsig to take on its brand and customer base and maintain/develop the Statsig platform; this is described as a partnership rather than a completed acquisition.

Source

Other

Aug 2024

A putative privacy class action, Atkins v. Amplitude, was filed over alleged disclosure and tracking practices involving applications embedding Amplitude's SDK. The court compelled arbitration in September 2025; an appeal attempt was denied March 25, 2026.

Source

Other

May 2026

The Q1 2026 filing identifies material operating dependencies and risks including AWS commitments, evolving AI and privacy regulation, the EU AI Act, the Data Act, and international sanctions exposure.

Source

Latest news

Amplitude Engineering: Speedrunning Software

Amplitude on LinkedIn · Jul 2026

Amplitude reported engineering-system improvements over six months: three times as many pull requests, seven-times lower cycle time, and 55% fewer bug reports.

Amplitude Announces First Quarter 2026 Financial Results

Amplitude Investor Relations · May 2026

Q1 revenue was $93.5M, up 17% year over year; ARR reached $374M. Amplitude raised full-year 2026 revenue guidance to $397M-$403M and announced a strategic partnership with Statsig.

Amplitude Names Serial Founder Gab Menachem as Chief Product Officer

Amplitude Investor Relations · Apr 2026

Gab Menachem joined as CPO to oversee product management, design, and growth as Amplitude expands its AI analytics strategy.

Amplitude Announces Fourth Quarter and Fiscal Year 2025 Financial Results

Amplitude Investor Relations · Feb 2026

FY2025 revenue was $343.2M, up 15%, ARR was $366M, and management highlighted Global Agent, specialized agents, MCP expansion, and AI Feedback.

Amplitude introduces Agentic AI Analytics for the next era of product experiences

Amplitude Investor Relations · Feb 2026

Amplitude launched 'Agentic AI Analytics,' a feature for real-time analysis and continuous monitoring to help product teams move from insight to impact, representing a notable AI product milestone. [Source](https://investors.amplitude.com/news-events/news-releases/news-release-details/amplitude-introduces-agentic-ai-analytics-next-era-product)

Jobs and careers at Amplitude

38 jobs at Amplitude

Senior Salesforce Platform Engineer

On-site

Engineering : Corporate Engineering

San Francisco, CA; San Francisco, California, United States

Today

On-site

Full-time