EgyptInnovate · Jan 2025
EgyptInnovate recapped the $2.3M investment, the EBRD/Y Combinator backing, and Amenli’s growth strategy in Egypt’s underpenetrated insurance market.
Offers insurance to customers in a convenient & transparent way
Company research
Public company, workplace, funding, and market signals
Overview
Amenli is an Egypt-based insurtech and licensed online insurance broker that sells and manages insurance digitally for individuals, families, and SMEs, emphasizing fast quotes, transparent purchasing, and claims support.
Primary product
Digital insurance brokerage platform for motor, medical, home, business, and SME insurance quotes, policy purchase, and claims handling.
Founded
2020
Headquarters
Cairo (Maadi), Egypt
Team size
51-200
Industry
Insurance
Sub-industry
Insurtech / online insurance brokerage
Offices
Maadi, Cairo, Egypt (HQ)
Business model
Insurance brokerage
B2C digital distribution
B2B2C distribution via Insurance API
Funding
Stage
Seed
Total raised
$6.9M
Latest round
Seed · Nov 2024
Latest amount
$2.3M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Co-Founder & CCO
Abdelmeguid Amer
Co-Founder
Ahmed Karara
Director of Strategic Partnerships
Talent Acquisition Partner
Reem Elbaroudy
Head of Customer Experience and Quality
Ahmed Hegazy
Marketing Director
Talent Acquisition Partner
Mahmoud Tawilla
Head of Operations & After Sales
Nahla Mortada
Head of Product
Bruno Lusic
Board Director
Work & culture
Public posts portray Amenli as customer-focused, fast-moving, and transparency-oriented, with recurring emphasis on supporting employees, wellness activities, and building a practical insurance experience for users.
Compensation
No public salary ranges were found. Public hiring posts emphasize paid training and benefits rather than disclosed compensation bands.
Benefits
Paid training
Social and medical insurance coverage
Product & market
Pricing
Brokerage-led distribution; public pricing is not disclosed, and revenue appears to come from insurance brokerage/commission economics.
Differentiators
- —First licensed online insurance broker in Egypt
- —Instant online quotes and fast policy purchase
- —Paperless digital insurance flows
- —Claims handling on behalf of customers
- —Focus on individuals, families, and SMEs
- —B2B2C distribution via an Insurance API
- —Arabic and English user experience
Technology
Python
Django
REST APIs
PostgreSQL
Redis
RabbitMQ
Celery
AWS SQS
AWS
Docker
CI/CD
eKYC
eSignature
Customers
Individuals
Families
SMEs
Employers / HR teams
Dover School
Competitors
Amanleek
Bringy
Lami
Naked
traditional Egyptian insurance brokers and banks
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
6.4K
Traffic estimate as of Jun 2026
Latest news
Disrupt Africa · Nov 2024
Reports Amenli’s $2.3M round, its product focus on medical, car, home and business insurance, and the planned use of funds for technology and customer experience.
EBRD VC · Nov 2024
EBRD VC announced a $2.3M investment round in Amenli led by its venture arm, with follow-on participation from Y Combinator, to accelerate growth in Egypt’s insurance market.
Wamda · Nov 2024
Wamda covered Amenli’s $2.3M raise led by EBRD Venture Capital with follow-on support from Y Combinator, plus the company’s focus on digitizing insurance distribution and customer experience.
Wamda · Oct 2023
Wamda reported Amenli’s $1M equity round led by Alter Global with participation from QIC Digital Venture Partners, and noted the company’s B2B2C and Insurance API strategy.
Jobs and careers at Amenli
0 jobs at Amenli
No open positions
Check back later for new openings