LinkedIn · Jun 2026
Customer-facing post referencing NASCAR use cases and modernized coaching workflows.
Coaching and gamification software for sales teams.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Ambition is a Chattanooga-based sales performance and coaching platform that helps revenue teams coach reps, track performance, and manage sales execution using AI and analytics.
Primary product
AI-powered sales performance / sales coaching platform
Founded
2013
Headquarters
Chattanooga, Tennessee, United States
Team size
11-50
Work style
Hybrid
Industry
Software Development
Sub-industry
Sales management / sales enablement / sales performance software
Offices
1603 Fagan St, Chattanooga, Tennessee 37408, US
1100 Market St, Chattanooga, Tennessee 37402, US
Business model
B2B SaaS
Enterprise software
Funding
Stage
Series B
Total raised
$20.6M
Latest round
Series B · Oct 2021
Latest amount
$15.5M
Oct 2021 · Primus Capital Partners
Series A
Jun 2018
Seed Round
Jun 2014
People & investors
Leadership
Jared Houghton
CEO
Travis Truett
Co-Founder & Board Member
Brian Trautschold
Co-Founder & COO
Wes Kendall
Chief Technology Officer
Katie Rhode
VP of People
Jenn Chavez
Head of Product & Design
Mark McWatters
VP, Enterprise & Strategic Accounts
Nora Oliveros
Marketing Director
Abigail Holt
Senior Director of Finance
Kai P.
Strategic Account Director
Colin Bobinski
Strategic Account Director
Work & culture
Public materials emphasize a culture of accountability and encouragement, with product messaging focused on making coaching repeatable and engaging.
Work style
Hybrid
Product & market
Pricing
Custom enterprise SaaS pricing; no public list pricing found.
Differentiators
- —Combines coaching, gamification, performance tracking, and AI in one platform
- —Focuses on repeatable coaching cadences and sales manager execution
- —Built around a real-time performance data layer described by the company as the Performance Graph
- —Targets revenue and enablement leaders rather than only rep activity tracking
Technology
Salesforce
HubSpot
Okta
ZoomInfo
WorkRamp
UserGems
ChurnZero
ADP
DocuSign
MuleSoft
Xactly
LinkedIn
Customers
Zoom
ADP
Verizon
CLEAR
Rimini Street
Pendo
SentinelOne
NASCAR
Competitors
Gong
Salesloft
Outreach
Clari
Allego
Mindtickle
Scale & contact
Estimated revenue
Approximately $5M-$10M annual revenue (Exa estimate: $8.6M)
Estimated monthly visits
84.3K
Traffic estimate as of Jun 2026
Latest news
LinkedIn · Jun 2026
The company described a new architecture built on the Performance Graph, a unified real-time data layer connecting targets, activities, pipeline, coaching, and outcomes.
Ambition · Apr 2026
Ambition says it rebuilt the platform around an agentic operating model, including a Performance Graph, reusable Skills, and multi-step workflows that can work with Claude/OpenAI and act on coaching and pipeline signals.
Ambition · Feb 2026
Ambition added Coaching Intelligence to its AI Assistant, bringing coaching session analysis, coaching-effectiveness scoring, and coaching-gap detection into the product.
Ambition · Dec 2025
Ambition launched a next-generation AI coaching assistant that summarizes risks, recommends next actions, and helps managers and reps prepare for coaching conversations.
Jobs and careers at Ambition
1 job at Ambition
Join our Talent Pool!
On-site
People
Nashville, TN
1y ago
On-site
Full-time