Alloy is a platform for building and managing SaaS integrations
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Alloy Automation was a San Francisco-based, YC-backed integration and workflow-automation company founded by Sara Du and Gregg Mojica. It began as an e-commerce automation platform—often described as an operating system/control panel for coordinating commerce tools—and evolved into integration infrastructure for embedded integrations, APIs, AI agents, and MCP. Important status caveat as of 2026-08-02: Gregg Mojica’s Kinter.ai publicly describes itself as the evolution of Alloy Automation, pivoting from integration infrastructure to autonomous AI accountants for finance teams; runalloy.com nevertheless remains publicly live as the Alloy product site.
Primary product
The Alloy Platform: Connectivity API, Embedded iPaaS, and MCP Gateway, supported by a connector library, workflow automation, AI-agent tooling, data transformations, governance, and enterprise deployment options.
Founded
2020
Headquarters
San Francisco, California, United States
Team size
11-50 (third-party estimates; Tracxn reported 31 as of April 2026)
Work style
20 jobs at Alloy Automation
Remote
Industry
Enterprise software
Sub-industry
Integration-platform-as-a-service (iPaaS), embedded integrations, e-commerce automation, and AI-agent infrastructure
Offices
Business model
Stage
Series A; no publicly verified Alloy Automation round after February 2022. The business subsequently pivoted/evolved to Kinter.ai.
Total raised
$27M
Latest round
Series A · Feb 2022
Latest amount
$20M
Feb 2022 · Andreessen Horowitz (a16z)
Oct 2020 · Bain Capital Ventures and Abstract Ventures
Mar 2020
Jan 2020 · Y Combinator / early angels (specific allocation not publicly confirmed)
Leadership
Co-founder & CEO; later founder/CEO of Kinter.ai, the Alloy successor
Co-founder; former CEO, through January 2024; later Executive Chair/Founder at Alloy and founder of Ando
Chief Revenue Officer (promoted April 2025)
VP, People & Business Operations (promotion announced January 2026)
Michael Nadel
Head of Product & Engineering
Public recruiting descriptions characterize Alloy as remote-first/distributed, with emphasis on testing, documentation, mentoring, continuous learning, hands-on ownership, and strategic leadership. The benefits evidence is from a recruiting listing rather than a current official careers page.
Work style
Remote
Compensation
No current public compensation bands were verified. Public recruiting evidence indicates health coverage/HRA and flexible PTO; historical/current role postings should be checked individually for salary and equity details.
Benefits
Pricing
Sales-led/custom pricing; the current pricing page publishes no dollar amounts and directs prospects to book a demo. Historical 2021 reporting cited approximately $200-$1,000+ per month for the then e-commerce product.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M annually (third-party estimate; not company-reported)
Kinter.ai publicly launched as an AI-accountant platform and described itself as a deliberate evolution from Alloy Automation, indicating a major product/market pivot away from the original integration-platform business. This is not evidence of a legal shutdown, acquisition, or layoff.
SourceSara Du's public LinkedIn history shows her Alloy co-founder/CEO tenure ending in January 2024; later public profiles identify Gregg Mojica as CEO and Du as pursuing Ando. Current Alloy leadership should therefore be treated as transition-sensitive.
SourceKinter.ai · Jun 2026
Kinter described Gregg Mojica's decision to walk away from Alloy Automation and reposition the business around an AI workforce for finance.
PR Newswire / Kinter.ai · Jun 2026
Kinter.ai announced its public launch and explicitly framed the company as an evolution from Alloy Automation, with Gregg Mojica as CEO and a new focus on AI agents executing accounting workflows.
PR Newswire · Sep 2025
Partnership announcement showing Alloy powering integrations for SHOPLINE merchants.
Alloy Automation · Aug 2025
Alloy's official blog documented its strategic movement toward agentic workflows and AI-oriented platform capabilities.
Gregg Mojica / LinkedIn · Apr 2025
Gregg Mojica announced Charles Kim's promotion to CRO, consolidating sales, customer success, marketing, and partnerships under one leader.