Alloy Automation

Alloy is a platform for building and managing SaaS integrations

runalloy.com

HQ: New York, NY, USA; Remote

11-50

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 2, 2026

Overview

Alloy Automation was a San Francisco-based, YC-backed integration and workflow-automation company founded by Sara Du and Gregg Mojica. It began as an e-commerce automation platform—often described as an operating system/control panel for coordinating commerce tools—and evolved into integration infrastructure for embedded integrations, APIs, AI agents, and MCP. Important status caveat as of 2026-08-02: Gregg Mojica’s Kinter.ai publicly describes itself as the evolution of Alloy Automation, pivoting from integration infrastructure to autonomous AI accountants for finance teams; runalloy.com nevertheless remains publicly live as the Alloy product site.

Primary product

The Alloy Platform: Connectivity API, Embedded iPaaS, and MCP Gateway, supported by a connector library, workflow automation, AI-agent tooling, data transformations, governance, and enterprise deployment options.

Founded

2020

Headquarters

San Francisco, California, United States

Team size

11-50 (third-party estimates; Tracxn reported 31 as of April 2026)

Work style

Remote

Industry

Enterprise software

Sub-industry

Integration-platform-as-a-service (iPaaS), embedded integrations, e-commerce automation, and AI-agent infrastructure

Offices

San Francisco, California, United States

Business model

B2B SaaS

Enterprise sales and support

Embedded iPaaS/API licensing

Custom connector development and professional services

Usage- or deployment-based pricing likely applies, but current terms are not publicly disclosed

Funding

Stage

Series A; no publicly verified Alloy Automation round after February 2022. The business subsequently pivoted/evolved to Kinter.ai.

Total raised

$27M

Latest round

Series A · Feb 2022

Latest amount

$20M

Series A

Feb 2022 · Andreessen Horowitz (a16z)

$20M

Seed

Oct 2020 · Bain Capital Ventures and Abstract Ventures

$4M

Pre-seed

Mar 2020

$1M

Pre-seed / initial funding

Jan 2020 · Y Combinator / early angels (specific allocation not publicly confirmed)

$1M

People & investors

Leadership

Gregg Mojica

Co-founder & CEO; later founder/CEO of Kinter.ai, the Alloy successor

Sara Du

Co-founder; former CEO, through January 2024; later Executive Chair/Founder at Alloy and founder of Ando

Charles Kim

Chief Revenue Officer (promoted April 2025)

Danny An

VP, People & Business Operations (promotion announced January 2026)

Michael Nadel

Head of Product & Engineering

Investors

Abstract Ventures

Andreessen Horowitz

Andreessen Horowitz (a16z)

Bain Capital Ventures

The executives of Casper

The executives of Glossier

The executives of Hims

The founders of Attentive

The founders of Shippo

The founders of Webflow

Y Combinator

Work & culture

Public recruiting descriptions characterize Alloy as remote-first/distributed, with emphasis on testing, documentation, mentoring, continuous learning, hands-on ownership, and strategic leadership. The benefits evidence is from a recruiting listing rather than a current official careers page.

Work style

Remote

Compensation

No current public compensation bands were verified. Public recruiting evidence indicates health coverage/HRA and flexible PTO; historical/current role postings should be checked individually for salary and equity details.

Benefits

Health coverage

Health reimbursement account with an annual stipend for insurance, prescriptions, and copays

Flexible paid time off

Virtual social activities and founder-hosted events

Product & market

Pricing

Sales-led/custom pricing; the current pricing page publishes no dollar amounts and directs prospects to book a demo. Historical 2021 reporting cited approximately $200-$1,000+ per month for the then e-commerce product.

Differentiators

—E-commerce-native data modeling and workflow automation
—Neutral connectivity layer rather than a first-party commerce suite
—400+ ready-to-use connectors claimed on the current site/docs
—Unified Connectivity API for AI agents and custom applications
—White-labeled embedded integrations for software vendors
—Managed MCP Gateway for LLM and agent access to business systems
—Enterprise governance, security, SLAs, custom connectors, and architecture support

Technology

RESTful APIs

SDKs (including Python, Ruby, and PHP public SDK repositories)

OAuth 2.0 and API-key authentication

Model Context Protocol (MCP)

AI agents

Embedded iPaaS

ETL/ELT data transformations

SOC 2, encryption at rest and in transit, RBAC, audit logging

AWS and Google Cloud Platform (third-party stack estimates)

Vue.js (third-party stack estimate)

Customers

Amazon

Mastercard

UPS

Typeform

Best Buy

Burberry

Postscript

Loop Returns

Gorgias

Emotive

Shoplazza

Competitors

Zapier

Make

Celigo

MuleSoft

Workato

Tray.io

Shopify Flow

Scale & contact

Estimated revenue

$1M-$10M annually (third-party estimate; not company-reported)

contact@runalloy.com (650) 260-4841 (third-party directory listing; not confirmed on the official site)

Signals & risks

Other

Jun 2026

Kinter.ai publicly launched as an AI-accountant platform and described itself as a deliberate evolution from Alloy Automation, indicating a major product/market pivot away from the original integration-platform business. This is not evidence of a legal shutdown, acquisition, or layoff.

Source

Other

Jan 2024

Sara Du's public LinkedIn history shows her Alloy co-founder/CEO tenure ending in January 2024; later public profiles identify Gregg Mojica as CEO and Du as pursuing Ando. Current Alloy leadership should therefore be treated as transition-sensitive.

Source

Latest news

Building a brand for the accounting team that doesn't exist yet

Kinter.ai · Jun 2026

Kinter described Gregg Mojica's decision to walk away from Alloy Automation and reposition the business around an AI workforce for finance.

Kinter.ai Launches Agentic AI Accountants to Automate the Financial Close

PR Newswire / Kinter.ai · Jun 2026

Kinter.ai announced its public launch and explicitly framed the company as an evolution from Alloy Automation, with Gregg Mojica as CEO and a new focus on AI agents executing accounting workflows.

SHOPLINE Accelerates Global Logistics for Merchants with Integrations Powered by Alloy Automation

PR Newswire · Sep 2025

Partnership announcement showing Alloy powering integrations for SHOPLINE merchants.

From Clicks to Commands: The Next Chapter of Alloy Automation

Alloy Automation · Aug 2025

Alloy's official blog documented its strategic movement toward agentic workflows and AI-oriented platform capabilities.

Charles Kim promoted to Alloy Automation's first-ever CRO

Gregg Mojica / LinkedIn · Apr 2025

Gregg Mojica announced Charles Kim's promotion to CRO, consolidating sales, customer success, marketing, and partnerships under one leader.

Jobs and careers at Alloy Automation

26 jobs at Alloy Automation

Senior Revenue Operations Analyst

On-site

Operations

New York City; New York, New York, United States

2w ago

On-site

Full-time