FinSMEs · Aug 2025
Funding note summarizing the Series B/growth round and the company’s expansion plans.
Shopify for Beauty and Wellness businesses in Latam
Company research
Public company, workplace, funding, and market signals
Overview
AgendaPro is a LATAM-focused vertical SaaS platform for appointment-based service businesses in beauty, wellness, and healthcare. It combines online booking, CRM, payments, reminders, marketing, inventory, and AI automation for SMBs.
Primary product
AI-powered all-in-one appointment scheduling and business management platform for service businesses
Founded
2014
Headquarters
Las Condes, Santiago, Chile
Team size
about 180 employees (public sources vary from ~140 to 100-150+)
Industry
IT Services and IT Consulting
Sub-industry
Vertical SaaS for appointment-based service businesses
Offices
Las Condes, Santiago, Chile (HQ)
Mexico City, Mexico
Buenos Aires, Argentina
Business model
B2B SaaS subscription
monthly recurring subscription
annual prepay subscription
paid add-ons and usage-based fees
payments processing / commissions
marketplace monetization
Funding
Stage
Series B
Total raised
$42.6M
Latest round
Series B · Aug 2025
Latest amount
$35M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Co-Founder & Chief AI Officer
Co-Founder; former CEO & CPO
Chief Marketing Officer
VP of Performance Marketing
Head of Growth
Head of Operations
Head of BizOps Tech
Work & culture
AI-native, customer-centric, and execution-focused, with public values around trust, professionalism, adaptability, simplicity/transparency, and commitment to growth. Job posts emphasize fast-moving teams, autonomy, impact, and building with customers in mind.
Compensation
Public job posts show competitive compensation signals: role-based gross salary ranges, performance bonuses, ESOP/stock option potential, and above-legal benefits. Example postings mention salaries around USD 2.5k-3.5k/month for product roles.
Benefits
Free breakfast and lunch in office
Snacks and beverages
Health insurance
Mental health insurance
Two weeks work-from-anywhere per year
Birthday day off
Development / training budget
Flexible hours
Performance bonus
Equity / stock options potential
Dental insurance
Company-provided computer
Above-legal vacation
Above-legal parental leave
Informal dress code
Product & market
Pricing
Tiered subscription pricing with monthly and annual billing; annual plans include 2 months free. Additional paid add-ons exist for WhatsApp reminders, video calls, and AI marketing tools.
Differentiators
- —All-in-one vertical SaaS for appointment-based businesses
- —Deep LATAM localization, including tax and compliance integrations
- —WhatsApp-first booking and reminders
- —AI receptionist / automation for after-hours responses
- —Embedded payments and commissions
- —Marketplace to attract new clients
- —Inventory, CRM, commissions, and reporting in one platform
- —Built for beauty, wellness, and healthcare service businesses
Technology
Ruby on Rails
React
Node.js
AWS
Kubernetes
JavaScript
Ruby
WhatsApp integrations
API platform
Google Analytics
Meta Pixel
TLS / secure web hosting
Customers
Beauty salons
Barbershops
Hair salons
Spas
Medical spas
Medical clinics
Physiotherapy clinics
Psychologists
Chiropractors
Massage therapists
Fitness studios
Gyms
Wellness and wellness-service SMBs
Health and personal-care service businesses
Competitors
Zenoti
Coconut Software
Trinks
Avec Brasil
Hunger
Scale & contact
Estimated revenue
~$8.1M estimated ARR (2024 public estimate; sources vary)
Estimated monthly visits
901.5K
Traffic estimate as of Jul 2026
Latest news
LatamList · Aug 2025
Regional coverage of the Series B, emphasizing expansion in Latin America and engineering/product hiring.
Business Wire · Aug 2025
Official announcement of the $35M growth round led by Riverwood Capital, with Kayyak Ventures participating; highlights AI assistant Julia and expansion of engineering/product teams in Santiago and Mexico City.
Axios · Aug 2025
Exclusive coverage of the funding round; explains the product, WhatsApp booking flow, and how the new capital is being used to grow the AI receptionist offering.
Riverwood Capital · Aug 2025
Investor-side announcement of the same round and AgendaPro’s growth plan across Latin America.
Jobs and careers at AgendaPro
0 jobs at AgendaPro
No open positions
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