Rochester City Magazine · Mar 2024
Profile of Khadesha Okwudili and Agapé describing the app’s origin story, the 2023 app version, public pricing, and user growth above 2.2 million.
Feel close, even when apart. One meaningful conversation at a time.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Agapé is a Rochester-based relationship wellness app that sends research-backed daily prompts to help couples, friends, and families have more meaningful conversations. It is a freemium mobile/SMS product grounded in relationship research and positioned as an alternative to therapy rather than a substitute for it.
Primary product
Daily Agapé relationship wellness app and SMS-based conversation prompts
Founded
2018
Headquarters
Rochester, New York, United States
Team size
1-10
Industry
Wellness and Fitness Services
Sub-industry
Relationship wellness app
Offices
Rochester, New York, United States
169 Madison Ave, New York, NY 10016, United States
Business model
freemium
subscription
mobile app
SMS-based service
Funding
Stage
Seed
Total raised
$2.6M
Latest round
Grant (prize money) · Oct 2022
Latest amount
$1M
Oct 2022 · 43North
Jul 2021 · Harlem Capital Partners
Mar 2021
Mar 2020
People & investors
Work & culture
Small, mission-driven, research-led, and privacy-conscious; public messaging emphasizes fun, daily rituals, meaningful conversation, and evidence-based relationship science.
Compensation
The clearest public compensation signal found was a LinkedIn job posting for a Social Media Marketing Intern - Content Creator in the US at $17-$25/hour. No broader company-wide compensation bands were found.
Product & market
Pricing
Freemium with optional premium subscription categories; free core app plus paid upgrades.
Differentiators
- —One personalized question per day
- —SMS-based Daily Agapé sharing once both people respond
- —Research-backed prompts vetted by Ronald Rogge, PhD
- —Optional themed question categories, including spicy prompts
- —Gamified points and monthly giveaways
- —Free core experience with premium upsell
- —Explicitly positioned as relationship wellness rather than therapy
Technology
Flutter
Firebase Auth
Firestore
Cloud Functions (Node.js)
Google Cloud
Redis
Airtable
Lit
HTTP/3
Google Hosted Libraries
Customers
couples
long-distance couples
friends
family members
platonic relationships
Scale & contact
Estimated revenue
~$5M ARR (estimated)
Estimated monthly visits
8.6K
Traffic estimate as of Jul 2026
Latest news
Daily Express US · Jan 2024
Explains Agapé’s daily-prompt format and highlights Khadesha Okwudili’s origin story plus Ronald Rogge’s product framing.
University of Rochester · Dec 2023
University of Rochester coverage of Agapé’s pilot study, reporting that the app was co-developed by Khadesha Okwudili and Ronald Rogge, had over two million users, and that 80% of study participants reported improved relationship quality after one month.
Launch NY · Apr 2023
Launch NY coverage of Agapé’s product expansion and new app version, with a link back to the underlying Buffalo Business First story.
Spectrum Local News · Mar 2022
Early local coverage of Agapé’s viral growth, including the TikTok-driven install spike and founder background.
Jobs and careers at Agapé
0 jobs at Agapé
No open positions
Check back later for new openings