Ada blog · Jun 2026
Ada highlighted platform upgrades including deeper resolution, knowledge in 60 languages, and more enterprise control for ACX teams.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Ada is a Toronto-based enterprise AI customer service company built around its ACX (Agentic Customer Experience) platform, which deploys and improves AI agents that resolve customer conversations across channels with enterprise-grade guardrails.
Primary product
ACX platform for enterprise AI customer service agents
Founded
2016
Headquarters
Toronto, Ontario, Canada
Team size
201-500
Work style
Remote
Industry
Software Development
Sub-industry
AI customer service automation / agentic CX
Offices
Toronto, Ontario, Canada (downtown Toronto collaboration hub / HQ)
London, United Kingdom
Singapore
Business model
enterprise B2B SaaS
usage-based pricing (conversations)
professional services / implementation
Funding
Stage
Series C
Total raised
$200M
Latest round
Grant · Mar 2025
Mar 2025 · FedDev Ontario
Jan 2022 · Ramen Ventures
May 2021 · Spark Capital
Mar 2020 · Accel
Dec 2018 · FirstMark Capital
Jul 2017 · Bessemer Venture Partners
Nov 2016
Oct 2016
Jun 2016
People & investors
Leadership
Co-Founder & CEO
Co-Founder & Board Member
Chief Customer Officer
Chief Financial Officer
Chief Revenue Officer
VP of Marketing
Senior Director, People Operations
RVP Enterprise Sales East
Director of Sales
Work & culture
Digital-first and fully remote, with a strong emphasis on collaboration, high standards, continuous improvement, and mission-driven work; the company also brings teams together in Toronto for off-sites and encourages employees to work from abroad.
Work style
Remote
Compensation
No official salary bands were found. Public employer-review data suggests compensation is reasonably well-rated (for example, around 4.1/5 on company-profile aggregators), but this is only a soft signal.
Benefits
stock options
health & lifestyle spending accounts
parental leave top-up
unlimited vacation
learning & development budget
$1,000 home office budget
remote work
work from abroad
Toronto off-sites and team gatherings
Product & market
Pricing
Sales-led enterprise pricing with annual upfront commitments; platform fee + conversation/usage fee + implementation/services fee
Differentiators
- —ACX operating model combines software, methodology, and expert services
- —AI-native architecture built around models rather than human-seat workflows
- —omnichannel and multilingual support across chat, voice, messaging, email, and social
- —Playbooks and Coaching for long-horizon workflows and continuous improvement
- —enterprise-grade trust/security and compliance (SOC 2, GDPR, HIPAA, AIUC-1, PCI)
- —headless/integration-heavy approach designed for deep backend workflows
- —managed ACX experts as an extension of the customer's team
Technology
GitHub
GitLab
HubSpot
Zendesk
AWS
Google Cloud
Microsoft Azure
React
Java
Flask
Terraform
Argo CD
CircleCI
Databricks
MongoDB
Elasticsearch
PagerDuty
Jira
Asana
Figma
Customers
Ancestry
Cebu Pacific
IPSY
monday.com
Pinterest
Square
Sky
Branch
Digicel
Life360
Loop Earplugs
Endy
Dott
Epos Now
Checkr
Competitors
Forethought
Kore.ai
Yellow.ai
Scale & contact
Estimated revenue
$30M-$40M
Estimated monthly visits
214K
Traffic estimate as of Jul 2026
Latest news
Ada blog · Jun 2026
Ada explained how Playbooks addresses latency, adherence, and customer-behavior challenges in complex AI-agent workflows.
Ada blog · May 2026
Ada launched Ada Labs as its applied AI research division for ACX.
Business Wire · Mar 2026
Ada said it exceeded 100% year-over-year revenue growth, reached 108% agentic AI ARR growth, and reported 146% net revenue retention, while expanding globally and adding more than 550 enterprise AI agents.
Business Wire · Feb 2026
Ada introduced a patent-pending Unified Reasoning Engine intended to power omnichannel agentic customer experiences across voice, messaging, social, and email.
Jobs and careers at Ada
10 jobs at Ada
Customer Solutions Consultant, Ada Accelerate
Remote
Customer Experience
Remote - Canada; Canada; UK
1w ago
Remote
Full-time
Customer Solutions Consultant, Ada Accelerate
Remote
Customer Experience
Remote - United Kingdom; Canada; UK
1w ago
Remote
Full-time
Compliance and Security Lead
Remote
Product Development
Remote - Canada; Canada
1mo ago
Remote
Full-time
Security and Infrastructure Engineer
Remote
Product Development
Remote - Canada; Canada
1mo ago
Remote
Full-time
Sales Development Representative
On-site
Revenue
Toronto - Ontario
1mo ago
On-site
Full-time
Customer Solutions Consultant II
Remote
Customer Experience
Remote - United Kingdom
1mo ago
Remote
Full-time
Technical Support Advisor
Remote
Customer Experience
Remote - UK
2mo ago
Remote
Full-time
Director, Technology and Cloud Alliances
Remote
Revenue
Remote - Canada
2mo ago
Remote
Full-time
Enterprise Account Executive
Remote
Revenue
Remote - Singapore
3mo ago
Remote
Full-time
Director, Global Consulting & System Integrator Partnerships
Remote
Revenue
Remote - Canada
7mo ago
Remote
Full-time