Business Wire · May 2026
Acely added Kimberly Kalb Baumgarten as CMO to lead brand, growth, and communications as demand for its AI test-prep product scaled.
Every student's AI coach for college readiness
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Acely is a San Francisco-based edtech company launched in 2024 as a spinout from Juni, offering AI-personalized SAT/ACT/PSAT/AP prep with adaptive study plans, human-reviewed content, and 24/7 tutoring.
Primary product
AI-powered SAT/ACT/PSAT/AP test-prep platform
Founded
2024
Headquarters
San Francisco, California, United States
Team size
11-50
Work style
Remote
Industry
Education
Sub-industry
EdTech / standardized test prep
Offices
San Francisco, California, United States
Business model
consumer subscription
freemium trial
school/tutor/counselor demos
Funding
Stage
venture-backed
People & investors
Leadership
Chief Executive Officer
Founder & Board Chair
Chief Product Officer
Chief Marketing Officer
Investors
Work & culture
Mission-driven, tight-knit, fast-paced, and high-ownership; emphasizes continuous learning, adaptability, and building affordable education tools that help students improve scores.
Work style
Remote
Visa sponsorship
No
Compensation
Public job postings show a Senior Data Engineer range of $190K-$220K base plus equity, with remote-first work, optional quarterly San Francisco meetups, health benefits, 401(k) match, flexible PTO, and other perks.
Benefits
competitive salary
equity
full health benefits (medical, dental, vision)
401(k) with company match
flexible PTO
company holidays
professional development budget
home office stipend
wellness resources
monthly hackathons
Product & market
Pricing
Monthly, quarterly, and annual subscriptions with a 3-day free trial and a score-improvement guarantee.
Differentiators
- —AI personalization with human-verified curriculum
- —adaptive daily study plans
- —24/7 AI tutor support
- —14,000+ questions and 50 full-length practice tests
- —score-improvement guarantee
- —much lower cost than private tutoring
- —school/tutor/counselor workflows
Technology
FiveTran
Segment
Snowflake
dbt
PostHog
Google Analytics
Mixpanel
MongoDB
Postgres
Python
React
Node.js
Flutter
Metabase
Looker
Power BI
Customers
high school students
parents
schools
school administrators
counselors
independent educational consultants
test prep tutors
Competitors
Bluebook
Khan Academy
PrepScholar
Princeton Review
Kaplan
Magoosh
Varsity Tutors
Crackd.it
Scale & contact
Estimated revenue
$10M-$25M (publicly reported $10M ARR / >$10M annual revenue)
Estimated monthly visits
13.5K
Traffic estimate as of Jun 2026
Latest news
NBC News · Mar 2026
NBC covered the rise of AI-powered SAT prep, including Acely as an example of students using AI tools to study more efficiently.
Business Wire · Feb 2026
Acely announced Ron Schneidermann as CEO and said the company was expanding its leadership team while scaling access to AI-powered SAT/ACT prep.
PRWeb · Jun 2025
Acely received an EdTech Breakthrough award recognizing its AI-powered, educator-reviewed SAT and ACT prep platform.
Jobs and careers at Acely
0 jobs at Acely
No open positions
Check back later for new openings