Enderlin Independent · Jul 2026
Summarizes the BBVA Spark / SixPoint facility, founder attribution, and Baubap’s claim of reaching 2M+ customers and >$100M revenue run-rate.
Smart micro financing for everyone
Public company, workplace, funding, and market signals
Baubap is a Mexican fintech / SOFOM ENR that offers instant microloans through a mobile app, using alternative-data underwriting instead of bureau checks, with an explicitly trust-first, no-paperwork, and non-aggressive-collections approach focused on financial inclusion in Mexico.
Primary product
Instant mobile microloans / personal loans
Founded
2018
Headquarters
Ciudad de México, Alcaldía Cuauhtémoc, Mexico
Team size
51-200 employees
Work style
Flexible
Industry
Financial Services
Sub-industry
Consumer finance / microlending / fintech lending
Offices
Business model
Stage
Debt financing
Total raised
$143.6M
Latest round
Credit facility · Jun 2026
Latest amount
$23M
Leadership
CEO & Co-Founder
CTO & Co-Founder
Chief Risk Officer & Co-Founder
CFO
VP of Finance
Head of Growth & Marketing
Strategic Finance Lead
Investors
Mission-driven, multicultural, and highly driven; emphasizes financial inclusion, trust-first lending, AI/automation, in-house tooling, and a strong bias toward execution.
Work style
Flexible
Compensation
Public postings mention competitive salary but do not disclose a pay range. The visible benefit package is relatively strong for Mexico, including vacation, holiday bonus, Christmas bonus, food vouchers, and health/life insurance.
Benefits
Pricing
Interest-bearing microloans; public pages cite loan amounts from roughly MX$500 to MX$10,000, APR up to 300%, and CAT 1355.2% (June 2024).
Differentiators
Technology
Customers
Competitors
Estimated revenue
US$14.3M–US$16.2M ARR estimate (public estimates, 2024–2025)
Estimated monthly visits
50.6K
Traffic estimate as of Jul 2026
Enderlin Independent · Jul 2026
Summarizes the BBVA Spark / SixPoint facility, founder attribution, and Baubap’s claim of reaching 2M+ customers and >$100M revenue run-rate.
LatamList · Jun 2026
Reports Baubap’s new $23M facility from BBVA Spark and SixPoint Capital, intended to expand lending capacity and help the company reach more than 5.5M users.
Mexico Business News · Jun 2026
Describes the dual-tranche MX$400M structure, the 48-month maturity, and Baubap’s move to peso-denominated institutional financing.
Expansión · Jun 2024
Interview/article about Roberto Salcedo and Baubap’s strategy to become a broader digital financial services suite focused on inclusion.
Crowdfund Insider · Mar 2024
Covers Baubap’s $120M debt financing round led by SixPoint Capital Management and the earlier Park Cities / Grupo Grameen milestones.