Rootly acquired ThinkHive to add AI-agent reliability, hallucination/drift detection, and shadow testing to its incident-response stack.
SourceAI-native on-call and incident response carefully crafted to help…
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Rootly is an AI-native incident management platform for engineering teams, combining on-call, incident response, retrospectives, status pages, and AI SRE agents inside Slack and Microsoft Teams.
Primary product
AI-native incident management platform with on-call, incident response, retrospectives, status pages, and AI SRE capabilities.
Founded
2021
Headquarters
Toronto, Ontario, Canada
Team size
51-200
Work style
Hybrid
Industry
Software Development
Sub-industry
Incident management / on-call software
Offices
0 jobs at Rootly
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Business model
Leadership
CEO and Co-founder
CTO and Co-founder
VP of Engineering
Vice President Marketing
VP of Sales
Head of Customer Success
VP of Finance and Operations
Head of AI Labs
Director, Strategic Accounts
Investors
Fast-moving, reliability-first, customer-obsessed, and transparent; Rootly emphasizes ownership, continuous learning from incidents, psychologically safe incident response, and hybrid/remote flexibility.
Work style
Hybrid
Compensation
Competitive salary plus meaningful equity; 401(k) matching for US employees. Rootly also offers top-tier hardware/tools and an annual home-office stipend.
Benefits
Pricing
Per-user SaaS subscription starting at $20/user/month for Essentials, with custom enterprise pricing; startup discounts up to 50% and a pay-what-you-can plan for teams under 25 employees.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
231.9K
Traffic estimate as of Jun 2026
Rootly acquired ThinkHive to add AI-agent reliability, hallucination/drift detection, and shadow testing to its incident-response stack.
SourceRootly · Jul 2026
Rootly said the acquisition adds AI-agent reliability, groundedness scoring, hallucination detection, drift detection, and shadow testing to its incident-response and AI SRE stack.
Rootly AI Labs · Apr 2026
Rootly launched its MCP server at GA and later introduced a CLI, positioning the platform for agent-native incident workflows and lower-token agent interactions.
Rootly · Sep 2025
Rootly highlighted reliability leaders across AI, cloud, and enterprise companies, reinforcing its positioning as a community and thought-leadership brand in reliability engineering.
Rootly · Apr 2025
Rootly launched AI Labs as an open, community-focused initiative for reliability research and open-source tooling, including the IncidentDiagram, EventOrOutage, and MCP Server projects.
Rootly · Feb 2025
Rootly described its Slack AI App, which pulls incident context from observability, ticketing, and communication tools to summarize incidents and draft status updates in Slack.