A GPCA case study says ErudiFi laid off two-thirds of its workforce in 2019 while pivoting from B2C lending to a B2B2C model.
SourceDigital financial services for students in Southeast Asia
Public company, workplace, funding, and market signals
ErudiFi is a Jakarta-based education-financing fintech for Southeast Asia. Through Bukas in the Philippines and Danacita in Indonesia, it offers tuition installment plans and student loans; newer public messaging also highlights AI-powered enrollment, retention, and embedded-finance tools for schools.
Primary product
Education financing platform with tuition installment plans/student loans (Bukas and Danacita)
Founded
2017
Headquarters
Jakarta, Indonesia
Team size
10-20
Work style
Hybrid
Industry
Financial Services
Sub-industry
Education financing
Offices
0 jobs at ErudiFi
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Business model
Stage
Debt
Total raised
$20.1M
Latest round
Convertible note · Jan 2024
Latest amount
$5.9M
Leadership
CEO & Co-Founder
Co-Founder (Business Development)
Chief Operating Officer
VP Engineering
VP Finance
Chief Education Officer
Chief Risk Officer (CRO)
Founders
Co-Founder
Public materials describe the company as mission-driven, customer-obsessed, empathetic, and integrity-focused; a job post also used the phrase 'Humble, Hungry and Mission-Driven'.
Work style
Hybrid
Compensation
A public, closed Senior Data Engineer posting in Jakarta Selatan listed Rp15,000,000-20,000,000 per month for a hybrid, full-time role. No companywide compensation bands were found publicly.
Pricing
Interest-bearing tuition installment financing; public sources describe monthly rates ranging from 0% to about 1.9%, with terms typically spanning months rather than years, varying by institution and product.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
1.1K
Traffic estimate as of Jul 2026
A GPCA case study says ErudiFi laid off two-thirds of its workforce in 2019 while pivoting from B2C lending to a B2B2C model.
SourceErudiFi acquired Singapore-based edtech startup Doyobi in a strategic sale; Doyobi investors reportedly swapped into ErudiFi equity.
Source60 Decibels · Mar 2026
Impact study on 301 borrowers in Indonesia and the Philippines; 90% reported improved quality of life and ErudiFi said the findings are feeding product and decision-making.
PEAK Singapore · Aug 2025
Profile of John Tan and ErudiFi’s scaling challenges, the company’s lending thesis, and why student borrowers are considered strong repayment risks.
BitPinas · Jul 2025
Reported Pencil Finance’s on-chain student-loan funding flow to ErudiFi for the Philippines and Indonesia.
Wallex · Oct 2024
Interview/article on ErudiFi’s pivot from B2C to B2B2C, growth after 2020, and the rationale for expanding in the Philippines.
DealStreetAsia · Feb 2024
ErudiFi announced the acquisition of Singapore-based Doyobi in a strategic sale.