Eric Yáñez publicly announced that Holacasa.mx had decided to shut down after roughly three years, citing poor growth and difficulty balancing a tech-enabled service model, software, and agency-style work.
SourceEnd-to-end mortgage solution in LatAm
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Holacasa (26 Ventures SAPI de CV) was a Mexico City-based digital mortgage broker and white-label mortgage platform. It let users compare and prequalify mortgage loans across a pool of Mexican banks at no cost, while Holacasa PRO served real-estate agents and developers. The company’s revenue model was bank commissions on originated mortgages. Founder Eric Yáñez announced a shutdown in July 2025, so current operating status appears closed/shut down despite some public pages still being accessible.
Primary product
Digital mortgage brokerage and mortgage prequalification platform; Holacasa PRO for real-estate partners
Founded
2022
Headquarters
Av. Insurgentes Sur 1079, Col. del Valle Sur, Benito Juárez, 03720 Ciudad de México, CDMX
Team size
1-10 employees
Industry
Financial Services
Sub-industry
Mortgage brokerage / fintech / proptech
0 jobs at Holacasa
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Offices
Business model
Stage
Pre-seed / Seed (source classification varies)
Total raised
$500K
Latest round
Pre-seed · Apr 2023
Latest amount
$500K
Apr 2023 · 1517 Fund
Investors
Public messaging emphasizes a service-heavy, customer-first culture: personalized mortgage guidance, end-to-end process handling, fast turnaround, and real-time status updates for clients and partners.
Pricing
Free for end users; Holacasa earns commissions from banks when mortgages are successfully placed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$1M annual revenue estimate (2024, third-party estimate)
Estimated monthly visits
738
Eric Yáñez publicly announced that Holacasa.mx had decided to shut down after roughly three years, citing poor growth and difficulty balancing a tech-enabled service model, software, and agency-style work.
SourceLinkedIn · Jul 2025
Founder Eric Yáñez announced that Holacasa.mx would shut down after about three years, citing weak growth and a difficult operating model.
Forbes México · Mar 2024
Profile of Holacasa describing it as a digital mortgage broker, founded in 2022 by Eric Yáñez, with a model based on bank commissions and partnerships with real-estate portals and developers.
Forbes Perú · Apr 2023
Lists Holacasa among the Latin American startups in Y Combinator W23, with founders Eric Yáñez and Juan Carlos Garza.
El Economista · Jan 2023
Explains Holacasa’s proposition for real-estate firms and developers, including faster mortgage comparison and approvals.
GPAgent
Secondary YC-company profile describing Holacasa as a Winter 2023 company in Mexico City and listing Eric Yáñez as founder.