GetLatka · Apr 2025
A 2025 profile update estimated 2024 revenue at $40.9M ARR, listed 3 employees, and showed a San Francisco headquarters with Chris Horne as founder/CEO.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Filta (getfilta.com) is a San Francisco-based face-filter NFT marketplace and digital wearables platform founded by Chris Horne. It lets creators build, publish, and sell AR face filters and digital wearables for video calls, streaming, social media, and NFT use, with a creator marketplace, Unity-based tooling, and brand/IP collaboration offerings. Public third-party datasets disagree on some financial details, so unsupported or conflicting fields are left null or noted conservatively.
Primary product
Face filter NFT marketplace and digital wearables platform
Founded
2021
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Augmented reality face filters and NFT/digital wearables marketplace
0 jobs at Filta
Check back later for new openings
Business model
Stage
Pre-Seed
Total raised
$125K
Latest round
Pre-Seed · Aug 2021
Latest amount
$125K
Aug 2021 · Y Combinator
Leadership
Founder & CEO
Investors
Creator-first, AR/web3-oriented culture centered on digital wearables, artist monetization, and experimenting with new forms of social media presence.
Compensation
No public employee compensation data found. Public creator compensation signals include up to 10% royalties on resales and monetization through filter sales.
Benefits
Pricing
Marketplace with creator monetization and resale royalties; public consumer pricing is not disclosed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approx. $25M-$40.9M est. ARR (third-party estimates vary)
GetLatka · Apr 2025
A 2025 profile update estimated 2024 revenue at $40.9M ARR, listed 3 employees, and showed a San Francisco headquarters with Chris Horne as founder/CEO.
LinkedIn · Jul 2024
A LinkedIn post announced a Filta AR workshop and referenced Unity materials, lighting, and post-processing, supporting the company’s creator-tooling focus.
YouTube · Jun 2024
A short-form video demonstrated AR face accessories from the GetFilta app, showing public product usage and positioning.
Apple App Store · Feb 2024
The app listing shows a 2024-02-28 update for version 2.2.26 with various bug fixes, confirming the product is actively maintained.