doola blog · Jun 2026
Announces a Vercel integration that lets founders form a U.S. LLC inside a single session while they build and deploy, expanding doola's embedded formation/MCP strategy.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
doola is a New York-based, globally distributed Business-in-a-Box platform that helps entrepreneurs form U.S. entities and run the back office for banking, bookkeeping, tax, compliance, and e-commerce operations.
Primary product
AI Business-in-a-Box for U.S. business formation and back-office compliance
Founded
2020
Headquarters
New York, New York, United States
Team size
60-70
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Business formation, compliance, and back-office automation
Offices
Business model
Stage
Series A
Total raised
$13M
Latest round
Strategic Investment · Jan 2024
Jan 2024 · HubSpot Ventures
Nov 2022 · Nexus Venture Partners
Nov 2021 · Nexus Venture Partners
Jun 2020
Leadership
Founder & CEO
Co-Founder & CTO
Director of Engineering
Head of Product
Head of Finance
Investors
A high-ownership, fast-moving culture centered on action, detail, customer obsession, trust, teamwork, and transparency; the company explicitly favors 'Do’ers' and rejects avoider, amateur, and arrogant behavior.
Work style
Flexible
Compensation
Public job posts show compensation signals such as a Bookkeeper role at $55K-$80K and other roles describing competitive compensation packages with performance-based incentives; broad company-wide salary bands are not publicly posted.
Benefits
Pricing
Annual subscription tiers plus add-on service and state fees; public plans include Starter, Pulse, Tax and Compliance, and Business-in-a-Box.
Differentiators
Technology
Customers
Competitors
Estimated revenue
USD 10M-20M
Estimated monthly visits
265.4K
Traffic estimate as of Jun 2026
doola blog · Jun 2026
Announces a Vercel integration that lets founders form a U.S. LLC inside a single session while they build and deploy, expanding doola's embedded formation/MCP strategy.
doola blog · Jun 2026
Launches a native Perplexity connector for LLC formation, EIN, registered agent, and compliance workflows.
Newswire · Oct 2025
Adds AI Co-Founder Actions for bookkeeping, advertising, compliance, and e-commerce analytics, and says it is seeing continued customer and revenue growth.
Access Newswire · Apr 2025
Introduces an e-commerce-focused back-office bundle that combines formation, bookkeeping, taxes, sales tax compliance, and analytics.
doola press release · Jan 2024
Announces a strategic investment from HubSpot Ventures and states doola had raised $13M in venture capital to date.