Acquisition
Jul 2026Whatnot acquired Shaped, a machine learning company focused on real-time recommendation and search systems, to strengthen discovery and personalization across the marketplace.
SourceWhatnot is the largest livestream shopping platform in the U.S.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Whatnot is a community-driven live commerce marketplace where people buy and sell collectibles, niche goods, and now broader lifestyle categories through livestream auctions, flash sales, and seller-hosted shows. Its core mission is to help anyone turn a passion into a business and build community through commerce.
Primary product
Live shopping marketplace / livestream commerce app
Founded
2019
Headquarters
Los Angeles, California, United States
Team size
1,000-2,000
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Live commerce marketplace
Offices
Open Positions
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