Cheetah acquired three Bay Area independent food distributors — Palo Alto Foods, Esteson, and Joseph Martin Foods — as part of its national expansion plan.
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Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Cheetah is a foodservice commerce and distribution company that evolved from a food distributor into a technology company. It provides an AI-enabled platform for restaurants and suppliers to order wholesale food and supplies, with emphasis on pricing transparency, sourcing transparency, next-day delivery, and workflow automation for independent restaurants.
Primary product
AI-enabled restaurant supply / foodservice commerce platform
Founded
2015
Headquarters
Pleasanton, California, United States
Team size
51-200
Work style
Hybrid
Industry
Foodservice technology
Sub-industry
Restaurant supply / wholesale food distribution commerce platform
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Offices
Business model
Stage
Series C
Total raised
$113.5M
Latest round
Series C-II · May 2024
Latest amount
$14M
May 2024 · Existing investors, including Eclipse Ventures and Sator Grove Holdings
Jan 2022 · Manna Tree and Sator Grove Holdings
Apr 2020 · Eclipse Ventures
Investors
Mission-driven, sustainability-focused, and operationally oriented; the company emphasizes foodservice veterans and tech innovators, customer efficiency, transparency, and reducing food waste.
Work style
Hybrid
Compensation
Public job-posting signals include starting pay of $18.50/hour for a delivery role, temporary $2/hour hazard pay, a $1,000 bonus after 90 days, overtime availability, and flexible scheduling. These signals are role-specific rather than company-wide compensation policy.
Benefits
Pricing
Wholesale marketplace pricing with transparent pricing; likely transaction and distribution-margin based.
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $50M-$60M estimated ARR (2024)
Estimated monthly visits
194.2K
Traffic estimate as of Jul 2026
Cheetah acquired three Bay Area independent food distributors — Palo Alto Foods, Esteson, and Joseph Martin Foods — as part of its national expansion plan.
SourceCheetah sold its physical distribution business in Pleasanton to Palo Alto Foods and said it would focus on scaling its AI-enabled commerce platform.
SourcePR Newswire · Jun 2024
Cheetah sold its physical distribution business to Palo Alto Foods and said it would focus on scaling its AI-enabled commerce platform.
PR Newswire · May 2024
Cheetah appointed Kim Spalding as CEO and announced an additional $14M funding round.
Forbes · Mar 2023
Forbes profiled Cheetah as a technology-driven restaurant supply app targeting independent restaurants and transparent supply ordering.
Restaurant Business Online · Jul 2022
Cheetah acquired Palo Alto Foods, Esteson, and Joseph Martin Foods as part of its expansion strategy.
PR Newswire · Jan 2022
Cheetah closed a $60M Series C round co-led by Manna Tree and Sator Grove Holdings.