LinkedIn · Sep 2025
LUS Brands announced Robert Beredo joined its executive team as Chief Digital Officer to help accelerate digital transformation and e-commerce growth.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Toronto/Mississauga-based Canadian-made DTC hair-care brand founded in 2017 by Sahar Saidi. Best known for the Love Ur Curls® 3-Step System for wavy, curly, and kinky-coily hair; sells primarily direct-to-consumer, plus Amazon and selected salons/e-tailers. Small, mostly Canada-based team with a hybrid work pattern and a strong customer-first, self-love / curl-education brand position.
Primary product
Love Ur Curls® 3-Step System
Founded
2017
Headquarters
Mississauga, Ontario, Canada
Team size
11-50 employees
Work style
Hybrid
Industry
Retail
Sub-industry
Beauty & personal care / hair care
Offices
Open Positions
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