Other
Mar 2022Truv said it renamed from Citadel API after a cease-and-desist from Citadel (the hedge fund), which is a historical legal/trademark risk signal rather than an operating event.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Truv is a 2020-founded, remote-first open finance verification platform that provides direct-to-source income, employment, asset, document, insurance, and direct-deposit-switching data for lenders, financial institutions, government agencies, and screeners.
Primary product
Open finance / income and employment verification platform with Truv Bridge, API, and dashboard workflows
Founded
2020
Headquarters
New York, New York, United States
Team size
51-100
Work style
Remote
Industry
Financial Services
Sub-industry
Open finance verification infrastructure
Offices
New York, NY, United States (HQ)
Albany, NY, United States
San Francisco, CA, United States
Miami, FL 33127 (mailing address listed in privacy policy)
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Work & culture
Customer-focused, transparent, ownership-driven, and meritocratic; Truv emphasizes white-glove support, continuous innovation, hands-on partnership, and a remote-first operating style.
Work style
Remote
Compensation
Public job postings advertise competitive salary plus equity, with visible ranges such as $140k-$170k for Senior DevOps Engineer and $135k-$175k for Partnerships Manager, alongside standard benefits.
Benefits
fully remote
competitive salary
equity package
health insurance
dental insurance
Product & market
Pricing
Volume-based enterprise pricing; pay-per-success / pay-as-you-go for some products; self-serve subscription for some use cases.
Differentiators
- —Direct-to-source, consumer-permissioned data rather than intermediary databases
- —One platform across income, employment, asset, document, insurance, and direct-deposit switching
- —In-house verification infrastructure with no third-party verification intermediaries
- —Approved by both Fannie Mae (Day 1 Certainty) and Freddie Mac (AIM)
- —White-glove implementation and dedicated support
- —Sub-minute verification / ~30-second average login speed
- —High coverage claims across U.S. workforce and financial institutions
- —Publicly stated cost savings of 60-80% vs. legacy methods
Technology
Scale & contact
Estimated revenue
approximately $4M annual revenue
Estimated monthly visits
213.7K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
PR Newswire · Jul 2025
Truv expanded its Freddie Mac integration so lenders can automate asset, income, and employment verification through Loan Product Advisor AIM.
PR Newswire · Jul 2025
Truv announced a Blue Sage integration that brings verification workflows into the LOS and highlights cost and time savings for lenders.
PR Newswire · Jan 2025
Truv integrated with Freddie Mac's AIM Check API to automate income assessment from paystubs and W-2s.
PR Newswire · Nov 2024
Truv expanded its Lenders One integration to add asset verification inside LOLA.