Layoff
Apr 2023California WARN notice tied to the closure of the San Bernardino warehouse eliminated 156 jobs.
SourceCompany research
Public company, workplace, funding, and market signals
Overview
Dolls Kill is an online fashion boutique focused on rebellious, alternative, and festival-driven styles, with a mix of apparel, footwear, accessories, beauty, and home decor. Public sources describe it as a private, digitally native retail brand built around self-expression and licensed/collab-led merchandising.
Primary product
Alternative fashion apparel and accessories
Founded
2012
Headquarters
Oakland, California, United States
Team size
90-100
Work style
Hybrid
Industry
Retail
Sub-industry
Alternative fashion e-commerce
Offices
Oakland, California, United States (HQ)
Los Angeles, California, United States
Miami, Florida, United States
San Bernardino, California, United States
Funding
Stage
Series B
Total raised
$91.6M
Latest round
Series B · Dec 2019
Latest amount
$40M
People & investors
Leadership
CEO / Co-founder
Chief Financial Officer / COO
VP Merchandising
Work & culture
Brand messaging emphasizes unapologetic self-expression, rebellion, and a fast-moving fashion culture. Public recruiting copy describes the team as retail leaders, scrappy hackers, creative marketers, and fashion trendsetters, and the company has also published an anti-racism/community statement.
Work style
Hybrid
Compensation
Public job postings show at least one Oakland hybrid marketing role at $135,000-$155,000 per year; other public salary bands were not found.
Benefits
Medical insurance
Dental insurance
Vision insurance
Life insurance
Paid time off
Product & market
Pricing
Direct-to-consumer retail with frequent promotions, sale events, and markdown-driven ecommerce pricing.
Differentiators
- —Distinct punk/goth/rave/festival aesthetic
- —Strong social and influencer-driven brand presence
- —Broad assortment across apparel, shoes, accessories, beauty, and home
- —Licensed collaborations and branded capsule drops
- —Live commerce and social-first merchandising
Technology
Shopify
Shopify Plus
Ruby
Scale & contact
Estimated revenue
$50M-$60M
Estimated monthly visits
3.2M
Traffic estimate as of May 2026
Signals & risks
Layoff
Jun 2020Multiple California WARN notices in 2020 indicate additional layoffs during the pandemic period.
SourceOther
Latest news
SFGate · Dec 2025
Covers a class action alleging misleading email subject lines and sale timing claims, and recaps prior controversy around designs, social posts, and labor issues.
San Francisco Business Times · Apr 2024
Reports a lawsuit accusing Dolls Kill of misleading customers with limited-time discount language.
Vernon Proper · Feb 2023
Reports a WARN filing tied to closure of the San Bernardino warehouse and 156 layoffs.
WWD · Dec 2019
Confirms the $40 million Series B led by Sequoia Capital and describes the brand positioning and board addition of Alfred Lin.
Open Positions
4 jobs at Dolls Kill
Stylist – Dolls Kill Las Vegas (AREA15)
On-siteLas Vegas, NV1mo ago
On-site
Part-time