Bring Me That announced an asset purchase of Habitat Logistics delivery operations; the announcement said FIRST would double down on software after selling delivery assets.
SourceThe best way for any business to offer delivery.
Public company, workplace, funding, and market signals
FIRST (firstdelivery.com) is a remote, Philadelphia-based delivery orchestration SaaS that centralizes orders, dispatch, customer tracking, and access to third-party fleets for restaurants, pizza shops, ordering services, and delivery fleets. The public record is a bit messy on history: current company/profile sources list the business as founded in 2021, while YC and other legacy sources trace the business back to Habitat Logistics / 2014. No public GitHub, X, or engineering blog was surfaced in the sources reviewed.
Primary product
Delivery Command Center / delivery management platform
Founded
2021
Headquarters
Philadelphia, Pennsylvania, United States
Team size
11-50
Work style
Remote
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
0 jobs at FIRST
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Delivery management software / last-mile delivery software
Business model
Stage
pre-seed / seed
Latest round
Pre-Seed Round · Mar 2022
Leadership
Co-founder & CEO
Co-founder, VP Strategy and Partnerships
Head Of Operations & Finance
Board Member, Investor
Founders
Co-founder & CTO (Habitat Logistics / predecessor to FIRST)
Investors
Remote, merchant-focused, and operator-driven; public materials emphasize fast human support, self-serve onboarding, practical delivery tooling, and shipping customer-facing improvements such as PIE/PIE 2 rather than hype-heavy positioning.
Work style
Remote
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$1M-$2M estimated annual revenue (public estimates center around ~$1.2M ARR)
Estimated monthly visits
3.7K
Traffic estimate as of Jul 2026
Bring Me That announced an asset purchase of Habitat Logistics delivery operations; the announcement said FIRST would double down on software after selling delivery assets.
SourceFIRST Delivery LinkedIn · May 2025
Company post announcing booth حضور at NRA Show and highlighting co-founders Andrew Nakkache and Alex Winokur.
Stream · May 2025
Interview/article with FIRST co-founder and CEO Andrew Nakkache about restaurant delivery, flexibility/control, and the PIE/PIE 2 product direction.
Savor.fm / Substack · Mar 2025
Podcast/article discussing FIRST's delivery strategy, catering complexity, and the company's evolution from a fleet business to a software/network model.
FIRST Delivery LinkedIn · Mar 2025
Company post says PIE 2 launches 3/25/25 and emphasizes practical solutions for pizzerias rather than AI hype.
Andrew Nakkache LinkedIn · Mar 2024
Andrew Nakkache shared takeaways from Pizza Expo, including pizza delivery being table stakes, the role of internal drivers and overflow fleets, and other operational insights.