FlowEQ LinkedIn · Jul 2026
FlowEQ framed its product as an intelligent action layer inside Salesforce Service Cloud that helps reps take the right next step without switching tools.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
FlowEQ is a San Francisco-based, YC-backed no-code workflow automation platform (formerly BrightReps) that embeds decision trees and an action layer into systems like Zendesk and Salesforce so support, operations, and product teams can complete recurring work with human judgment in the loop. Public sources consistently describe it as a very small B2B software company; founding year and total funding vary slightly across datasets, so the figures below use the company/LinkedIn-reported values where possible.
Primary product
No-code workflow automation / workflow acceleration platform for customer support and back-office operations
Founded
2018
Headquarters
San Francisco, California, United States
Team size
1-10
Work style
Flexible
Industry
Software Development
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Sub-industry
Workflow automation / customer support automation
Offices
Business model
Stage
Seed
Total raised
$4M
Latest round
Seed · Sep 2021
Latest amount
$3.9M
Sep 2021 · Greycroft
Aug 2021 · Y Combinator
Mar 2021 · Y Combinator
Jan 2021
Dec 2019
Leadership
Founder and CEO
Chief of Staff
Director of Engineering
Vice President of Customer Experience
Lead Product Designer
Investors
FlowEQ publicly emphasizes an inclusive, team-based culture with strategic planning, team-owned deliverables, group brainstorming, and an open-door policy. The company also stresses self-care and employee recharge days.
Work style
Flexible
Compensation
Public job pages say FlowEQ offers competitive salaries, meaningful equity, and bonus plans with clear target criteria. No public salary bands were found.
Benefits
Pricing
Hybrid (platform + usage) and flat-fee options; Team Edition is also listed at $67/user/month up to 50 users.
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $5M ARR (estimated)
Estimated monthly visits
2.1K
Traffic estimate as of Jul 2026
FlowEQ LinkedIn · Jul 2026
FlowEQ framed its product as an intelligent action layer inside Salesforce Service Cloud that helps reps take the right next step without switching tools.
FlowEQ LinkedIn · Jul 2026
FlowEQ argued onboarding is a workflow problem and claimed its software can help new hires ramp much faster by embedding guidance in the workflow.
FlowEQ LinkedIn · Jul 2026
FlowEQ promoted an orchestration-layer view of CX, positioning the company between Zendesk, Salesforce, and PLM systems.
FlowEQ LinkedIn · Jun 2026
FlowEQ described its Zendesk partnership and the value of keeping workflows embedded in Zendesk rather than in a separate tab.
FlowEQ LinkedIn · Mar 2026
FlowEQ announced sponsorship of Zendesk Relate 2026, highlighting demos of its Zendesk-embedded workflow product.