Acquisition
Jul 2026Palo Alto Networks announced its intent to acquire Embrace and add its RUM capabilities to the PANW observability platform.
SourceModern mobile observability built on OpenTelemetry
Company research
Public company, workplace, funding, and market signals
Overview
Embrace is a Los Angeles-area user-focused observability company for mobile and web. Its platform centers on real user monitoring (RUM), OpenTelemetry-based instrumentation, and high-fidelity session data to help engineering teams find, reproduce, and fix user-impacting issues; as of July 2026, Palo Alto Networks has announced an intent to acquire the company.
Primary product
User-focused observability / real user monitoring (RUM) platform for mobile and web
Founded
2016
Headquarters
1901 Avenue of the Stars, Suite 200, Los Angeles, CA 90067 (Greater Los Angeles / Culver City area)
Team size
51-200
Work style
Remote
Industry
Technology, Information and Internet
Sub-industry
Mobile and web observability / real user monitoring (RUM)
Open Positions
0 jobs at Embrace
No open positions
Check back later for new openings