Subsets blog · Jul 2026
Daily Mail says Subsets is now part of its retention workflow; the post says the team has run 100+ experiments and cites recent +14% engagement and +32% CLV results.
AI-driven Retention Automation for subscription media businesses.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Copenhagen-based YC S23 B2B SaaS for subscription media teams that uses predictive audiences, explainable AI, experimentation, and automation to reduce churn and grow CLV without engineering dependency.
Primary product
AI-driven retention automation platform for consumer subscriptions
Founded
2023
Headquarters
Copenhagen, Denmark
Team size
10-20
Work style
Flexible
Industry
Software Development
Sub-industry
AI-driven retention automation for subscription media
Offices