LinkedIn · Jul 2026
A new founding designer announced joining Crouton, said the team shipped a new landing page, and described the product as helping companies make scattered organizational context readable and actionable.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Crouton is a YC-backed New York startup building a real-time “living map” of people, teams, roles, ownership, allocations, and customer coverage for forward-deployed teams; several public profiles also use the Upshift name.
Primary product
A living map of your organization for tracking people, teams, roles, ownership, allocation, and coverage in real time.
Founded
2024
Headquarters
New York City, New York, United States
Team size
1-10 employees
Industry
Software Development
Sub-industry
Organizational mapping / org planning / staffing operations software
Offices
0 jobs at Crouton
Check back later for new openings
Business model
Stage
pre-seed
Total raised
$500K
Latest round
Pre-seed · Dec 2024
Latest amount
$500K
Dec 2024 · Y Combinator
Leadership
CEO, Founder
Investors
Small-team culture with high ownership, fast iteration, customer feedback loops, and a strong focus on making organizational operations simpler and more legible.
Compensation
Public hiring signals show a Founding Engineer role in New York at $160K-$220K base salary plus 0.50%-5.00% equity for candidates with 1+ years of experience.
Pricing
Subscription; third-party public listings report starting at $29/mo, but official pricing is not public.
Differentiators
Technology
Customers
Competitors
LinkedIn · Jul 2026
A new founding designer announced joining Crouton, said the team shipped a new landing page, and described the product as helping companies make scattered organizational context readable and actionable.
LinkedIn · Mar 2026
Adam posted that Crouton was active again and described the product as helping customer Ops, People, and Finance teams with org legibility, staffing, and scenario planning workflows, while hiring for in-person New York roles.
LinkedIn · Nov 2024
Adam said the team pivoted to a new idea during YC and launched Upshift, later linked to Crouton, describing the direction as building software for app store / plugin infrastructure.
LinkedIn · Sep 2024
Adam Suskin announced that he and Thomas Baker were heading to Y Combinator’s F24 batch, marking the startup’s YC entry point.