Announced the acquisition of Foody for more than COP 2 billion, a major strategic expansion move with later coverage saying the combined operation would push into Mexico, Chile, and Peru.
SourceTaking from 1 to 100 the premade food industry in LATAM
Public company, workplace, funding, and market signals
Bogotá-based foodtech and food-distribution company that serves Latin American pre-made / ready-to-eat food manufacturers with integrated sales, logistics, trade marketing, and cold-chain fulfillment, while also running a consumer-facing ready-to-cook / meal marketplace and subscription model. Public sources show it as a mission-driven, Y Combinator-backed startup with a small but growing team and no reliable public evidence for GitHub, X, or an engineering blog.
Primary product
Integrated pre-made food distribution platform / marketplace with cold-chain logistics and ready-to-cook meal offerings
Founded
2020
Headquarters
Bogotá, Colombia
Team size
11-50
Industry
Food & Beverage Services
Sub-industry
Foodtech; pre-made food distribution; cold-chain logistics; meal-kit / subscription commerce
Business model
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Stage
Seed
Total raised
$1.4M
Latest round
Reg CF crowdfunding (Wefunder) · Apr 2022
Latest amount
$53.9K
Leadership
CEO & Co-Founder
CEO & Co-Founder / Head of Tech & Product
Director de Bienestar y Cultura
Founders
Andres Alfonso Franco Maestre
Co-Founder
Investors
Mission-driven and social-impact oriented, with a public emphasis on making pre-made food healthier, more accessible, and more efficient across LATAM. Public posts and profiles suggest a hands-on, operations-heavy, tech-enabled culture focused on growth, partnerships, and distribution execution.
Compensation
No public salary bands were found. One hiring-related LinkedIn post asked candidates to include salary expectations, suggesting compensation is discussed case-by-case rather than published.
Pricing
Open-book service model with a stated 12% toll / fee to producers plus pass-through operating costs; consumer-side pricing is per-meal / subscription oriented.
Differentiators
Technology
Customers
Competitors
Estimated revenue
<$5M
Announced the acquisition of Foody for more than COP 2 billion, a major strategic expansion move with later coverage saying the combined operation would push into Mexico, Chile, and Peru.
SourceStartup Intros · Sep 2021
Lists a $1M seed round and investors associated with the round, with the company’s total funding profile shown as roughly $1.2M across two rounds.
La República · Aug 2021
Confirms the Foody acquisition, says the startup was serving more than 15,000 users, and gives operational scaling details.
Bloomberg Línea · Aug 2021
Reports the Foody acquisition and the company’s expansion plans into Mexico, Chile, and Peru, plus mention of an early investor, Andrés Gutiérrez.
Semana · Aug 2020
Profiles the startup’s acceptance into Y Combinator, says Mateo Cárdenas founded the company during the pandemic, and notes initial YC funding and a social-impact donation model.
Contxto · Aug 2020
Describes the early product, launch timing, multi-founder team, social-impact angle, and rapid prototype build in five days.