Acquired Whoosh Traffic.
SourceOwnLocal automates marketing for over 129,000 SMBs through 3,300…
Public company, workplace, funding, and market signals
OwnLocal is a privately held Austin-based software company that provides an automated digital ad platform for local media companies, converting traditional print ads into online marketing campaigns for newspapers, radio stations, and broadcasters.
Primary product
Automated digital ad platform for local media (including Print-to-Digital, SEO/SEM, display, microsites, and ad automation tools)
Founded
2010
Headquarters
Austin, Texas, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AdTech / digital advertising platform for local media
Offices
0 jobs at OwnLocal
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Business model
Stage
private; revenue-generating / post-seed / debt and secondary transactions
Total raised
$3.6M
Latest round
Loan · Apr 2020
Latest amount
$250K
Leadership
CEO / Founder
Co-founder
Chief Revenue Officer
CEO (per LinkedIn snippet)
Investors
Public evidence is limited; available signals emphasize a small distributed team, support-oriented operations, and a product focus on helping local media companies grow revenue. No public benefits page or detailed culture statement was found.
Compensation
No public compensation bands or benefits details were found in the available evidence.
Pricing
Not publicly specified; terms indicate SaaS licensing sold direct or via resellers, with platform usage fees and related services likely customized by customer.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
3K
Traffic estimate as of Jul 2026
Acquired Whoosh Traffic.
SourceAcquired Sidengo.
SourceAcquired Print2Web.
SourceAcquired Wanderful Media.
SourceReceived a loan funding round (PPP-related according to CB Insights), indicating financing support during 2020 rather than an operational distress signal.
SourceLinkedIn · Jul 2026
States that Armbrust launched OwnLocal in 2010 and later bought out investors, with the company helping local newspapers transition to digital.
America's Newspapers · Mar 2026
Highlights OwnLocal’s sponsorship at the 2026 Mega-Conference and summarizes its print-to-digital and targeted-campaign offerings.
America's Newspapers · Feb 2026
Notes OwnLocal as a strategic technology partner for more than 4,000 publishers globally and describes Origami as its flagship advertising platform.
Austin American-Statesman · Sep 2016
Covers OwnLocal’s acquisition of Sidengo and notes earlier acquisitions and prior funding from investors including Y Combinator and Digital First Ventures.
NBC News · Feb 2012
Describes OwnLocal’s product and quotes CEO Lloyd Armbrust on helping publishers monetize print ads online.