Layoff
Feb 2025TechCrunch reported commercetools laid off roughly 10% of staff amid a restructuring after missing aggressive revenue growth targets; executive changes followed, including CRO and CFO transitions.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
commercetools is a Munich-based enterprise commerce platform company that helped pioneer headless and composable commerce and now positions itself as an AI-first/autonomous commerce platform for large B2C, B2B, and B2X merchants.
Primary product
Enterprise composable commerce platform (Composable Commerce APIs + Merchant Center)
Founded
2006
Headquarters
Adams-Lehmann-Str. 44, 80797 Munich, Germany
Team size
501-1000
Work style
Hybrid
Industry
Software Development
Sub-industry
Enterprise commerce platform / composable commerce
Offices
Munich, Germany
Berlin, Germany
Boston, USA
Durham, USA
London, UK
Funding
Stage
Series C
Total raised
$308.1M
Latest round
Series C · Sep 2021
Latest amount
$140.5M
Sep 2021 · Accel
May 2021 · Insight Partners
People & investors
Leadership
Chief Executive Officer
Co-founder and Chief Innovation Officer
Chief Customer Officer
Work & culture
Hub-based and hybrid-first, with a strong emphasis on belonging, customer focus, adaptability, and results. Public culture language also stresses collaboration across global offices and an informal team vibe.
Work style
Hybrid
Visa sponsorship
Limited
Compensation
Public compensation signals are limited. LinkedIn-derived and third-party salary data suggest roughly EUR 81.9k for Scala engineers, about USD 94.9k for sales roles, and review-sourced sales base pay ranging from about USD 60k for SDRs up to about USD 210k for sales managers; variable pay appears less predictable than headline OTE.
Benefits
Annual growth budget
Self-paced learning platforms
Language training
Personalized coaching
Product & market
Pricing
Order-based enterprise SaaS pricing with modular add-ons; exact contract pricing is quote-based, and procurement is also supported through Google Cloud Marketplace and AWS Marketplace.
Differentiators
- —Headless/composable architecture
- —API-first enterprise commerce
- —AI-first / autonomous commerce positioning
- —Multi-cloud deployment on AWS and Google Cloud
- —Order-based pricing rather than GMV-based pricing
- —Merchant Center and business tooling
- —Open-source SDKs and developer tooling
- —Microservices / independent deployment model
- —Strong enterprise customer references
- —B2C, B2B, and B2X support
Technology
React
Scale & contact
Estimated revenue
EUR10M-EUR20M
Estimated monthly visits
362.1K
Traffic estimate as of Jun 2026
Signals & risks
Acquisition
Nov 2021commercetools announced the acquisition of Frontastic, a composable frontend platform, to broaden its product portfolio.
SourceLatest news
commercetools · Jul 2026
Adds a new Trust Center and further industry certifications as part of its enterprise security program.
commercetools · Jun 2026
Launches AI-assisted tooling and an integration layer aimed at reducing enterprise commerce build times from months to days.
commercetools · Jun 2026
Announces a B2B commerce AI agent partnership intended to reduce manual order processing.
commercetools · Jun 2026
Unveils the Sphere platform and frames autonomous commerce as a new category for enterprise commerce.
commercetools · Jun 2026
Open Positions
20 jobs at commercetools
Product Marketing Manager, Commerce
On-siteMarketingBoston, Massachusetts, United States (Hybrid) 1d ago
On-site