Insignia Business Review · Jun 2024
Super leaders discussed category expansion into health and beauty, demand creation, brand partnerships, and international sourcing exploration.
Super is the first and leading Indonesian social commerce platform
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Super is a Surabaya-based YC W18 hyperlocal social commerce company that serves tier-2/3 and rural Indonesia through an agent-led group-buying model for daily necessities, with a strong focus on East Java and other eastern provinces.
Primary product
Agent-led social commerce app for ordering daily necessities / FMCG for warungs, resellers, and rural consumers
Founded
2018
Headquarters
Surabaya, East Java, Indonesia
Team size
100-150 employees
Industry
Technology, Information and Internet
Sub-industry
social commerce / hyperlocal retail
Offices
Jl. Raya Kendangsari No.63, Kendangsari, Tenggilis Mejoyo, Surabaya, East Java, Indonesia