Photoroom acquired GenerateBanners and integrated its technology into Photoroom’s Visual Ads Automation offering.
SourcePower commerce photography with generative AI
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Photoroom is a Paris-founded AI visual production platform for e-commerce and marketplaces. Its core product is an AI-powered photo editor / listing studio that removes backgrounds, generates product visuals, batch-edits catalogs, and powers web, mobile, and API workflows for sellers and enterprise teams.
Primary product
AI-powered photo editor and listing studio for product photography
Founded
2019
Headquarters
Paris, France
Team size
150-200 employees
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
AI photo editing / visual AI for e-commerce
Offices
Business model
Stage
Series B
Total raised
$63.3M
Latest round
Series B · Feb 2024
Latest amount
$43M
Feb 2024 · Balderton Capital, Aglaé Ventures
Nov 2022 · Balderton Capital
Dec 2020 · Adjacent
Jan 2020 · Y Combinator
Leadership
Co-founder & CEO
Co-founder
VP Sales & Partnerships
Vice President of Product Management
VP Growth
Head of Paid Acquisition
Head of Global Business Development & Partnerships
Head of Backend
Investors
Photoroom emphasizes quality over quantity, candid feedback, fast shipping, individual ownership, and work-life blend. It hires internationally, supports remote or hybrid work across Europe, and still brings teams together regularly in Paris.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Compensation appears market-aligned and equity-heavy, with role-based ranges seen publicly around €50k-60k OTE for sales, €70k-90k for growth roles, and €90k-120k for senior engineering roles, plus BSPCE/stock options. Remote Europe roles can include home-office or coworking support, and France-based relocations may get up to €10k support.
Benefits
Pricing
Freemium app with tiered subscriptions (Free, Pro, Max, Ultra) plus custom Enterprise/API pricing; API plans are usage-based with per-image pricing for some endpoints.
Differentiators
Technology
Customers
Competitors
Estimated revenue
USD 10M-20M
Estimated monthly visits
19.9M
Traffic estimate as of May 2026
Photoroom acquired GenerateBanners and integrated its technology into Photoroom’s Visual Ads Automation offering.
SourcePhotoroom · Jul 2026
Explains Photoroom’s fidelity layer, PRX Pixel model work, automated fixer, and enterprise workflow focus; reinforces that product fidelity and model ownership are central strategic themes.
Photoroom · Jul 2026
Photoroom recapped its first-half 2026 launches, including batch AI tools, 4K-quality upgrades, Shopify automation, AI Fashion Model, video generation, MCP for Claude, and API improvements for catalog-scale product visuals.
Photoroom · Jun 2026
Photoroom introduced a contractual enterprise product-fidelity guarantee with credit-back and end-to-end tiers for AI visual production.
Photoroom · Apr 2026
Photoroom published a 2026 marketplace GenAI report and panel discussion with Mirakl, Depop, Balderton Capital, and Photoroom on how AI is changing marketplace operations and GMV.
Photoroom · Oct 2025
Mercari case study describing background blur adoption, millions of images processed, and listing lift goals tied to Photoroom’s tools.