9to5Mac · Aug 2025
Sponsored coverage of Upgraded’s expanded iPad Pro offering, highlighting monthly pricing, 24-month upgrade eligibility, and the continuing MacBook program.
Upgraded helps retailers and carriers sell devices on subscription.
Public company, workplace, funding, and market signals
Upgraded is a device-financing and subscription-commerce company focused on MacBooks, with newer business and iPad offerings. Customers pay monthly over 36 months, can upgrade after 24 payments, and AppleCare+ is included. Public sources trace the business back to 2016, while the current LinkedIn company profile shows a 2024 founding-style date and Austin HQ.
Primary product
MacBook Upgrade Program / MacBook financing subscription
Founded
2016
Headquarters
6001 W Parmer Ln Ste 370 PMB 2991, Austin, TX 78727, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
device financing / subscription commerce for consumer electronics
Offices
0 jobs at Upgraded
Check back later for new openings
Business model
Stage
debt financing
Total raised
$7.3M
Latest round
Debt Financing · Sep 2021
Latest amount
$750K
Leadership
Co-founder & CEO
Chief Builder/RBI
Founding Software Engineer
Product Manager
Head of Ops
Head of Growth
Investors
Small, Mac-obsessed, environment-minded team with a circular-economy mission and a customer-support-first ethos.
Pricing
36-month monthly installment/subscription plans with upgrade eligibility after 24 payments; MacBook Air pricing starts at $33.28/month and MacBook Pro at $52.17/month; business leasing runs 12–48 months.
Differentiators
Technology
Customers
Competitors
Estimated revenue
about $2.3M-$2.5M ARR (public estimates)
Estimated monthly visits
18.7K
9to5Mac · Aug 2025
Sponsored coverage of Upgraded’s expanded iPad Pro offering, highlighting monthly pricing, 24-month upgrade eligibility, and the continuing MacBook program.
Cult of Mac · Jul 2025
Sponsored guide describing Upgraded’s subscription-style MacBook program, no balloon payment, and the vision of a broader electronics retailer.
9to5Mac · Jul 2025
Sponsored post explaining pricing, 0% APR qualification checks, AppleCare+ inclusion, and the 24-month upgrade flow.
GeekWire · Apr 2025
Founder-authored piece describing Upgraded as a flexible MacBook financing platform backed by Greg Brockman and Y Combinator, with Citizens Pay financing and GatorTec fulfillment.
MacSources · Jan 2025
Independent review covering financing rates, strict return rules, founder access, and customer-service experience.