ThriveAgric was in a payout crisis during COVID-19, prompting an interim CEO appointment (Adia Sowho), a management shakeup, and a turnaround/restructuring effort to address unpaid retail investors and communication issues.
SourceThriveAgric help Farmers in Africa access finance, insight and Markets
Public company, workplace, funding, and market signals
ThriveAgric is a Nigerian agritech platform that helps smallholder farmers access finance, agronomic support, input distribution, storage, and market access through its proprietary Agricultural Operating System (AOS). Public sources conflict slightly on some financial and headcount metrics, so the profile below reflects the most recent public profiles and announced rounds I could verify.
Primary product
Agricultural Operating System (AOS)-powered smallholder farmer finance and market-access platform
Founded
2017
Headquarters
31, 441 Crescent, CITEC Villas, Gwarimpa, Abuja, Nigeria 900108
Team size
51-200 employees
Industry
Food and Beverage Manufacturing
Sub-industry
Agricultural technology (AgTech) / smallholder farmer finance
Offices
3 jobs at Thrive Agric
Business model
Stage
Series A
Total raised
$62.8M
Latest round
Grant · Jan 2023
Latest amount
$1M
Leadership
Co-Founder & CEO
Co-Founder & CTO
Head, People and Culture
Chief Operating Officer
Head of Technology
Global Head, Strategic Partnership
Head, Field Operations & Projects
VP Product & Innovation
Investors
Mission-driven and values-led; the company describes its team as a 'Farmily' and its values as GRIIT: Growth, Respect, Integrity, Innovation, and Teamwork.
Compensation
No public salary bands, bonus structure, or detailed benefits package were found in the public sources reviewed. Public hiring content emphasizes mission, product impact, partnerships, and operations rather than compensation.
Pricing
Public pricing is not disclosed; the company appears to monetize via financing relationships, partner programs, aggregation/market access, and enterprise partnerships around the farming value chain.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Public estimates vary from about $55.6M/year to about $73.3M/year.
ThriveAgric was in a payout crisis during COVID-19, prompting an interim CEO appointment (Adia Sowho), a management shakeup, and a turnaround/restructuring effort to address unpaid retail investors and communication issues.
SourceBusinessDay reported investor concerns that the company might be shutting down; ThriveAgric denied shutdown plans and said it would clear the repayment backlog as cash inflows improved.
SourceNexter News Nigeria · May 2026
AGRA and ThriveAgric commissioned solar-powered boreholes and energy equipment to reduce post-harvest losses and support climate-smart farming in Niger State.
Tech Journal · Jan 2025
The company outlined a regional expansion plan spanning Kenya, Uganda, Tanzania, and Zambia, backed by a $9.6M commitment.
ThriveAgric · Nov 2024
ThriveAgric said it partnered with Mercy Corps to open its first multipurpose grain cleaning and milling facility in Gombe, Nigeria.
Techpoint Africa · Jun 2024
ThriveAgric announced a Visa partnership to expand into Kenya, set up local hubs in five counties, and support up to 10,000 farmers.
ThriveAgric · Apr 2024
The company said the partnership would expand carbon-credit access across nine Nigerian states and potentially generate more than $50M in carbon-credit revenue.