LinkedIn · Sep 2025
A collaborator described helping build the AI investing app remotely from Slovenia and said the team had been working together remotely for over a year.
Public company, workplace, funding, and market signals
Benson (legal name Yunit Inc.) is an AI-powered investing app and research/newsletter product that helps retail investors screen stocks, choose a small set of picks, and automate investing via connected brokerage accounts. The company markets itself as a self-directed technology provider rather than an investment adviser or broker.
Primary product
AI-powered stock investing assistant and automated investing app
Founded
2020
Headquarters
San Francisco, California, United States (LinkedIn/company profiles); Y Combinator also lists Alexandria, VA
Team size
1-10 employees
Industry
Financial Services
Sub-industry
Fintech / consumer investing
Offices
0 jobs at Benson
Check back later for new openings
Business model
Stage
seed
Total raised
$620K
Latest round
Seed · Mar 2022
Leadership
Founder & CEO
Investors
Public-facing messaging emphasizes simple, jargon-free, stress-free investing and a product experience designed for beginners and first-time investors. No public employee handbook or benefits page was found.
Compensation
No public salary bands or formal compensation policy were found. A third-party company profile surfaced a 4.0/5 compensation rating from 3 reviews and a 4.5/5 career rating, but no job-posting evidence or pay ranges were public.
Pricing
Subscription pricing: $15/month or $150/year for the newsletter product; the iOS app also lists a $19.99 monthly subscription.
Differentiators
Technology
Customers
Competitors
Estimated revenue
USD 1M-5M
Estimated monthly visits
2K
Traffic estimate as of Apr 2026
LinkedIn · Sep 2025
A collaborator described helping build the AI investing app remotely from Slovenia and said the team had been working together remotely for over a year.
LinkedIn · Oct 2024
Phillip Aubrey said Benson users would get an early look at new features, suggesting ongoing product development after launch.
LinkedIn · Oct 2024
The company positioned Benson as a way for retail investors to use AI to learn basics, automate strategies, and make long-term decisions.
LinkedIn · Oct 2024
A follow-up marketing post pushed Benson’s free-stock signup and framed the product as a way to put discretionary spending toward investing.
LinkedIn · Sep 2024
Phillip Aubrey announced the launch of Benson, describing it as an investing app that does the work for the user and highlighting the product mission and early traction.