Unusual blog · Mar 2026
Company announcement of a free, open-source tool that shows when AI agents crawl websites, which pages they read, and how that traffic changes over time.
Discover and change how AI models talk about your brand.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Unusual is a San Francisco-based AI brand management / AI marketing startup that helps B2B companies understand and change how AI models like ChatGPT, Claude, Gemini, and Perplexity describe and recommend their brands. The company frames this as "AI Brand Alignment" or "AI Relations," combining model surveys, interpretability-driven analysis, and content/strategy interventions.
Primary product
AI Brand Alignment / AI Relations platform for understanding and influencing how AI models describe and recommend a brand.
Founded
2024
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AI brand management / AI marketing
Offices
Open Positions
10 jobs at Unusual
Platform Engineer - GovSignals
HybridNew York, New York1w ago
Hybrid
Full-time