A Tlaxcala court denied Pronto provisional suspension against transport-authority actions, and the report said the company continued operating without authorization while the legal challenge proceeded.
SourceRide-sharing for second-tier cities in Latin America.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Pronto is a Mexican ride-hailing and delivery super-app focused on second-tier cities in Mexico and Latin America. Its core model is driver-friendly: riders book trips or deliveries through the app, while drivers pay a monthly subscription instead of platform commissions and keep 100% of their fare earnings.
Primary product
Ride-hailing and last-mile delivery app for second-tier Mexican cities
Founded
2017
Headquarters
Naucalpan de Juárez, Estado de México, Mexico (official privacy-policy address; public profiles also list Mexico City, Mexico)
Team size
11-50
Industry
Technology, Information and Internet
Sub-industry
Ride-hailing and delivery / mobility super-app
Offices
0 jobs at Pronto
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Business model
Stage
Seed
Total raised
$2.2M
Latest round
Seed · Mar 2019
Latest amount
$2M
Mar 2019 · Y Combinator
Jun 2018 · MassChallenge
Leadership
CLO & Co-founder
Lead Android Developer
Founders
Former CEO & Co-founder
Investors
Mission- and impact-oriented culture centered on transforming cities, fair driver economics, safety, and local-market mobility. Public materials repeatedly emphasize social impact, driver fairness, small-city focus, and expansion into a broader super-app.
Compensation
No public employee salary bands were found. Public compensation signals are strongest on the driver side: drivers retain 100% of fares, pay no commission, and access the platform through a monthly subscription. Public app-store materials also mention rewards, discounts, and VIP support tiers for riders.
Benefits
Pricing
Subscription pricing for drivers plus a small per-ride passenger fee; riders can pay cash or through a digital wallet.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$7.4M ARR (estimated, 2024)
A Tlaxcala court denied Pronto provisional suspension against transport-authority actions, and the report said the company continued operating without authorization while the legal challenge proceeded.
SourceTulancingo taxi concessionaires publicly opposed Pronto's planned entry, calling it an illegal service and asking authorities to stop it.
SourceTransport operators in Hidalgo urged authorities to eradicate Pronto; the article said five vehicles had already been seized and cited fines above 80,000 pesos.
SourceA local report said authorities had detained five vehicles operating through Pronto in Tulancingo, reflecting ongoing enforcement risk around the service.
SourceCriterio Hidalgo · Jul 2026
Reports continuing enforcement against vehicles using Pronto in Tulancingo and says five vehicles had been seized.
NQ Radio · Apr 2025
Transport operators in Hidalgo urged authorities to eliminate Pronto, arguing it was operating without authorization and could face fines above 80,000 pesos per seized vehicle.
La Silla Rota · Feb 2025
Local concessionaires opposed Pronto's planned launch in Tulancingo and neighboring municipalities, saying the service was unauthorized and could affect hundreds of transport workers.
Godinez Gourmet · Sep 2020
Coverage of Pronto Tours, a van-pooling service between Mexico City and Tlaxcala, with public boarding points at Pronto's Tlaxcala office and the Angel of Independence in CDMX.
Contxto · Apr 2020
Reported Pronto Envíos launch for groceries, pharmacies, and convenience-store deliveries during COVID-19, and described the subscription model for drivers and the company's expansion plans.