During the COVID-19 period, NaturAll pivoted part of its operations to produce hand sanitizer for donation when shortages hit.
SourcePublic company, workplace, funding, and market signals
Philadelphia-based, Black-owned clean haircare brand founded in 2015 by Muhga Eltigani; it makes fresh, plant-based, often refrigerated hair products for textured hair and sells them via DTC subscription and retail channels, with community/education and ethical sourcing as core themes.
Primary product
Fresh, refrigerated plant-based haircare products and subscription regimens
Founded
2015
Headquarters
Philadelphia, Pennsylvania, United States
Team size
1-10
Industry
Manufacturing
Sub-industry
Beauty / personal care haircare
Offices
0 jobs at NaturAll Club
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Business model
Stage
Seed / venture-backed
Total raised
$6.2M
Latest round
Venture · Oct 2019
Latest amount
$5M
Investors
Community-driven, integrity-first, self-love/self-care oriented, Black-owned, cruelty-free, ethically sourced, and education-heavy through blog/community content.
Compensation
No public employee salary bands or equity data were found. Public compensation-like signals are limited to brand ambassador free products plus commission, and customer subscription discounts/free shipping.
Benefits
Pricing
DTC ecommerce with one-time purchases and a Subscribe & Save recurring subscription model; products are also sold through retail channels such as Walmart and Sally Beauty.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Public sources conflict: LinkedIn reports about $265.7K annual revenue, while third-party estimates have ranged up to about $7.5M ARR in 2024.
Estimated monthly visits
311.2K
Traffic estimate as of May 2026
Black PR Wire · Mar 2025
Podcast announcement highlights Muhga Eltigani discussing the brand, clean beauty, and more than 4,000 Walmart placements.
Black PR Wire · Feb 2025
Press release says NaturAll Club secured 4,500 Walmart placements nationwide and that its line is also available at Sally Beauty; it frames the brand as a multi-million-dollar natural hair-care company.
NaturAll blog · Oct 2020
Official anniversary post describes the company history, its COVID-19 hand-sanitizer pivot, and CBD-line execution/regulatory risks.
Inc. · Oct 2019
Inc. reports a $1 million investment from New Voices Fund and another $4 million from Richelieu Dennis after a Y Combinator winter stint.
Technical.ly · Aug 2019
Profiles the company’s move into the Bok building and says the company had received $5 million in funding from New Voices Fund.