Simple Habit, the predecessor business, was sold to Ingenio and rebranded as Sleep Reset.
SourceSleep Reset is a clinically proven CBT-i program for better sleep
Public company, workplace, funding, and market signals
Sleep Reset is a San Francisco-based virtual digital sleep clinic focused on insomnia and obstructive sleep apnea, combining CBT-I, clinician/coach support, at-home sleep testing, and insurance/employer distribution. Public evidence points to a 2023 company founding/rebrand from Simple Habit; I found public Instagram, Facebook, LinkedIn, and YouTube pages, but no official GitHub or X account surfaced.
Primary product
Virtual digital sleep clinic and CBT-I program for insomnia and sleep apnea
Founded
2023
Headquarters
San Francisco, California, United States
Team size
11-50 employees
Industry
Hospitals and Health Care
Sub-industry
Digital sleep clinic / telehealth
Offices
0 jobs at Sleep Reset
Check back later for new openings
Business model
Stage
Series A-backed private company
Total raised
$12.6M
Latest round
Series A · Nov 2018
Latest amount
$10M
Mission-driven, clinician-led, science-backed, and highly personalized; emphasizes real human coaching, evidence-based care, accessibility, and flexible remote clinician support.
Compensation
Public job postings show remote contractor clinician roles (MD/DO/NP/therapists) paid roughly $50-$200 per hour depending on credentials; no broader salaried comp bands were public.
Pricing
Consumer trial + subscription, with clinician visits billed separately and employer PEPM pricing for B2B programs.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$2.1M estimated ARR (third-party estimate; other directories cite ~$1.5M)
Estimated monthly visits
70.2K
Traffic estimate as of Nov 2025
AgeTech Collaborative · Apr 2026
Feature on Sleep Reset's aging/sleep-health positioning, including comments from CEO Shimin Ooi about B2B growth and employer/health-plan relevance.
Sleep Reset · Apr 2026
Official announcement that Sleep Reset acquired Chorus Sleep to bring its AI coaching platform, Luna, and related sleep-health features into Sleep Reset's clinician-led virtual clinic.
Sleep Reset / LinkedIn · Mar 2026
Sleep Reset announced availability in UnitedHealthcare's UHC Store, expanding access to insured members through a digital shopping experience.
PR Newswire · Dec 2023
Launch of Sleep Reset's Employers Program, aimed at workplace sleep health, with reported peer-reviewed outcomes and employer distribution.
TechCrunch · Mar 2023
TechCrunch reported the sale of Simple Habit to Ingenio and the company's rebrand to Sleep Reset, with founder Yunha Kim continuing around the new sleep-focused direction.