Fortune · Jul 2026
Reports Fleek's $25M Series B and explains the origin story: a Brick Lane vintage shop closure exposed how fragile and broker-dependent the secondhand supply chain was.
A B2B marketplace for wholesale second hand fashion
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Fleek is an AI-native B2B marketplace for wholesale vintage and secondhand fashion. It connects verified suppliers with resellers, retailers, and boutiques, and adds AI grading/pricing, buyer protection, shipping/customs support, and sourcing tools to make wholesale secondhand trade easier at scale.
Primary product
AI-powered wholesale marketplace for secondhand/vintage fashion
Founded
2021
Headquarters
London, United Kingdom
Team size
100-150
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
B2B wholesale marketplace for secondhand/vintage fashion
Offices
Business model
Leadership
Co-Founder and CEO
CTO, Co-Founder
VP of Growth
Head of Marketplace
Head of People
Director of Finance & Business Operations
Womenswear Lead PK
Founder-led, high-ownership, non-hierarchical, fast-moving, and AI-native. The London team is typically in-office 3–4 days a week, and the company emphasizes building with AI rather than around it.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public job ads mention competitive salary, performance bonus on some roles, and equity in some engineering postings; examples also show role-based salary bands such as £80k-£140k for senior engineering and £50k-£60k for people ops roles.
Benefits
Pricing
Wholesale marketplace pricing; public pages emphasize order-based wholesale buying, buyer protection, shipping/customs, and BNPL, but do not publish a standard fee schedule.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$5M-$25M
Estimated monthly visits
219.5K
Traffic estimate as of Jun 2026
Fortune · Jul 2026
Reports Fleek's $25M Series B and explains the origin story: a Brick Lane vintage shop closure exposed how fragile and broker-dependent the secondhand supply chain was.
Tech.eu · Jul 2026
Covers the Series B led by Burda Principal Investments and highlights FleekSort, the company's AI model for identifying, categorizing, and grading garments from images and videos.
London Business News · Apr 2026
Covers Fleek's hiring expansion and the appointment of Matthew Parker as founding Head of Talent to build the people function and recruit AI-first operators.
TheIndustry.fashion · Apr 2026
Interview with Abhi Arora about building Fleek, including how the founders came from tech rather than fashion and how AI is reshaping the supply chain.
TechCrunch · Nov 2024
Announced $20.4M total funding ($14.8M Series A and $5.6M seed), with HV Capital leading the Series A and a16z/Y Combinator among the backers. The article also says Fleek had worked with 10,000 resellers and retailers across 70 countries and moved 2.5M items from 1,000 wholesale suppliers.