LinkedIn · Dec 2021
Joseph Lai announced the meal-plan launch and pointed readers to the SF Chronicle coverage.
Public company, workplace, funding, and market signals
Bentocart is now Neon, a Bay Area food-delivery platform for local makers that combines meals from 50+ vendors into one scheduled delivery. The company’s own/LinkedIn sources describe Bentocart as founded in 2017, while YC/third-party sources also reference a 2019 launch/relaunch, so the public record is slightly inconsistent.
Primary product
Bay Area meal plans and multi-vendor refrigerated food delivery
Founded
2017
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Food and Beverage Services
Sub-industry
Meal delivery / last-mile logistics for perishables
Offices
0 jobs at Bentocart
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Business model
Stage
Seed
Total raised
$1.2M
Latest round
Pre-Seed · Mar 2021
Latest amount
$1M
Founders
Co-Founder & CTO
Investors
Public messaging emphasizes local makers, convenience, sustainability, and efficient scheduled delivery; no formal benefits or culture page was found.
Pricing
Delivery fee plus maker-dependent percentage; typically $4.95 per delivery, up to 18% depending on the maker, with no sales tax and surcharges for long-distance or toll deliveries.
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $5M ARR / annual revenue (GetLatka estimate, 2025)
Estimated monthly visits
59.8K
Traffic estimate as of Jul 2026
LinkedIn · Dec 2021
Joseph Lai announced the meal-plan launch and pointed readers to the SF Chronicle coverage.
San Francisco Chronicle · Dec 2021
Profiles Bentocart’s relaunch from Bento Club, describes its preorder chilled-meal model, about 50 restaurant partners, ~1,000 regular customers, and its Bay Area delivery footprint.
Neon (official site)
Official company page states Neon was formed by the combination of Bentocart and Pastel, with the former Bentocart team handling operations and the Pastel team handling software.