GrepBeat · Jun 2026
Profiled Craftwork’s expansion into Raleigh, leadership team, and operating model with full-time painters.
Digital-native home painting franchise
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Craftwork is a Charlotte-based, technology-enabled home painting company focused on interior, exterior, and cabinetry painting, with virtual estimates, online scheduling, project tracking, and transparent communication for homeowners.
Primary product
Home painting services (interior, exterior, cabinetry) with software-enabled quoting, scheduling, and project management
Founded
2023
Headquarters
Charlotte, North Carolina, United States
Team size
10-20
Industry
Construction
Sub-industry
Home painting services
Offices
0 jobs at Craftwork
Check back later for new openings
Business model
Stage
Series A
Total raised
$32M
Latest round
Series A · Jan 2025
Latest amount
$7M
Jan 2025 · Slow Ventures
Nov 2023 · Forerunner Ventures
Jul 2023 · Y Combinator
Leadership
Co-founder, CEO
Co-founder, CTO
Co-founder, Chief Growth Officer
Co-founder, Chief Success Officer
Chief Operating Officer
Investors
Positions itself as transparent, reliable, craftsmanship-focused, and tech-forward, with full-time employees and strong communication standards; also emphasizes training and quality execution.
Compensation
Public evidence highlights guaranteed 40-hour weekly pay for painters and standard benefits, but no public salary bands or equity details were found.
Benefits
Pricing
Flat-rate pricing that varies by project scope rather than home size; virtual estimate-based quoting.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
GrepBeat · Jun 2026
Profiled Craftwork’s expansion into Raleigh, leadership team, and operating model with full-time painters.
LinkedIn · Jan 2026
Craftwork announced its Raleigh launch and expansion of painting services into the Triangle.
Axios Charlotte · Jan 2025
Reported Craftwork’s $7 million Series A led by Slow Ventures, with investors including Lachy Groom, Four Cities Capital, Forerunner Ventures, Pioneer Fund, and Y Combinator.
FinSMEs · Nov 2023
Reported Craftwork’s $6 million seed financing led by Forerunner Ventures, with participation from General Catalyst, Y Combinator, Jeff Jordan, and Evan Moore.
Axios Charlotte · Jul 2023
Reported Craftwork’s $4 million funding round and launch as a Y Combinator-backed startup.