HNGN · May 2026
Profile of Storyworth’s strategy and product evolution, emphasizing sustained product improvement, book-quality redesign work, and the company’s long-running family-history niche.
Record your family stories and print them in beautiful keepsake books.
Public company, workplace, funding, and market signals
Storyworth is a family-owned, consumer internet company that helps people capture weekly life-story prompts and turn stories plus photos into printed hardcover memoir books. Its public sources describe it as profitable, small, and remote/flexible; official pages say it was founded in 2013, while some directories use 2012 for inception/pre-launch.
Primary product
Storyworth Memoirs: a weekly-prompt family storytelling subscription that collects stories by email, web, or phone and turns them into a hardcover keepsake book.
Founded
2013
Headquarters
San Francisco, California, United States
Team size
1-10
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Consumer family storytelling / memoir publishing
0 jobs at Storyworth
Check back later for new openings
Offices
Business model
Stage
generating revenue; formerly VC-backed
Total raised
$1.5M
Latest round
Secondary Transaction - Private · Feb 2023
Leadership
Founder / CEO
Krista Baum
Co-Founder
Head of Engineering
Head of Design & Product
Head of Operations
Head of Marketing
Head of Growth
Sarah Christian
Customer Care Lead
Lean, family-owned, privacy-minded, customer-support-oriented, and product-focused. Public job posts emphasize remote work, flexible hours, work/life balance, and a small team with low overhead and few meetings.
Work style
Flexible
Compensation
Public job posts describe compensation as "good pay." A 2025 creative-strategist posting surfaced at roughly $175k-$250k/year, and other roles were posted as part-time or flexible-hours work.
Benefits
Pricing
Tiered annual subscription for Memoirs ($59 / $109 / $199 publicly listed in 2025-2026 pages, with extra book fees) plus pay-per-book Celebrations projects.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M (public estimators vary; some sources cite about $6M)
Estimated monthly visits
475.3K
Traffic estimate as of Jun 2026
HNGN · May 2026
Profile of Storyworth’s strategy and product evolution, emphasizing sustained product improvement, book-quality redesign work, and the company’s long-running family-history niche.
CNN Underscored · Apr 2026
Consumer review explaining the user experience of gifting and completing a Storyworth memoir, and why it works well as a sentimental family gift.
TechTimes · Feb 2026
Coverage of the company’s 2025 feature bundle, including Magic Questions, Magic Editor, Magic Layouts, and Spanish support; also discusses review themes and Storyworth’s product positioning.
Storyworth blog
Official product update announcing Magic Questions, Magic Editor, Magic Designer/layout refresh, and Spanish-language support, alongside claims about more than 35 million stories and over 1 million books printed.
Storyworth blog
Official explanation of Storyworth Voice, including phone-based storytelling modes, landline support, no-login flow, QR-code access in books, and availability by plan.