BusinessWire · Dec 2025
Press release with 2025 Dry/Damp January data, including user behavior insights, completion rates, and Reframe's 222K+ user cohort.
App to help people quit or cut back on alcohol use
Public company, workplace, funding, and market signals
Reframe (Glucobit Inc.) is an Atlanta-area, consumer-focused digital health company behind a neuroscience-based alcohol habit-change app that helps people cut back on drinking or quit entirely using daily lessons, drink tracking, community support, and optional coaching.
Primary product
Neuroscience-based alcohol reduction / habit-change app
Founded
2018
Headquarters
Atlanta, Georgia, United States
Team size
51-200
Work style
Flexible
Industry
Wellness and Fitness Services
Sub-industry
Digital health / alcohol reduction app
Offices
0 jobs at Reframe (Glucobit)
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Business model
Stage
Series A
Total raised
$27.4M
Latest round
Venture Round · Apr 2022
Latest amount
$10M
Leadership
Co-Founder & CEO
Co-Founder & COO
Head of Coaching
Vaishak Ramachadran
Head of Customer Support
Vivek Subramanian
Investor & Board Member
Investors
Science-first and judgment-free, with an emphasis on 'science, not stigma,' personalized habit change, progress over perfection, and community-based support for moderation or abstinence.
Work style
Flexible
Visa sponsorship
Yes
Compensation
Public job postings show broad pay bands, roughly from $55K-$200K depending on role; examples include Fullstack Engineer at $90K-$140K, Marketing Manager at $65K-$90K, Product Manager at $90K-$120K, and Data Scientist at $142K-$200K.
Pricing
Annual subscription (~$100/year) with a 7-day free trial and optional Thrive Coaching add-on
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$13M
Estimated monthly visits
14.5K
Traffic estimate as of Jul 2026
BusinessWire · Dec 2025
Press release with 2025 Dry/Damp January data, including user behavior insights, completion rates, and Reframe's 222K+ user cohort.
Hypepotamus · Mar 2025
Covers the launch of Liquid Luck, Reframe's functional beverage line, and reiterates the company's fundraising history and growth narrative.
InsideHook · Jan 2025
A hands-on review of Reframe that quotes Vedant Pradeep, highlights the neuroscience-driven program, community features, and the company's claimed usage stats.
Atlanta News First · Jan 2025
Profiles CEO Vedant Pradeep and Reframe's 'Damp January' approach; says the app went live in 2020, has over 1M users, and continues to scale in Atlanta.
PRWeb · Mar 2023
Announces Reframe's inclusion in Fast Company's 2023 Most Innovative Companies list and states the company had raised more than $27M.