TechCrunch reported People.ai laid off about 30 people, roughly 18% of staff, amid COVID-19 uncertainty and also raised a debt round to preserve runway.
SourcePublic company, workplace, funding, and market signals
People.ai is now Backstory: a San Francisco-based, remote-first B2B AI/data platform for revenue teams that automatically captures activity across emails, meetings, calls, CRM and related signals, then turns that data into deal, pipeline, and forecasting answers inside existing workflows.
Primary product
Revenue Answers / revenue intelligence platform for sales teams
Founded
2016
Headquarters
San Francisco, California, United States
Team size
60-70
Work style
Remote
Industry
Software Development
Sub-industry
Revenue intelligence and sales analytics software
Offices
8 jobs at People.ai
Business model
Stage
Series D
Total raised
$208.3M
Latest round
Series D · Aug 2021
Latest amount
$100M
Leadership
Chief Executive Officer
Chief Customer Officer
Senior Vice President of Marketing
SVP of Sales
VP, Product Management
Chief Information Security Officer
SVP, Customer Value
Founder & Board Member
Investors
Remote-first, high-ownership, low-bureaucracy culture that emphasizes "good people, hard problems," autonomy, and non-traditional career paths; the company also highlights diversity, candidness, and customer impact.
Work style
Remote
Compensation
Public job postings show location- and experience-based pay bands with OTE, commissions/bonuses, equity, and benefits. Examples include a Staff Solution Engineer role at $180k-$220k OTE and an SDR role at $55k-$75k OTE.
Benefits
Pricing
Custom quote / annual enterprise subscription; no public list price, with a free PeopleGlass point product for individuals.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$20M
Estimated monthly visits
55.1K
Traffic estimate as of Jun 2026
TechCrunch reported People.ai laid off about 30 people, roughly 18% of staff, amid COVID-19 uncertainty and also raised a debt round to preserve runway.
SourceBackstory · Jul 2026
Backstory introduced Situation Search, an MCP-native capability that matches a seller's current deal situation against their own deal history and returns comparable wins with the actions taken and outcomes.
Backstory · Jul 2026
A customer story showing AVEVA using Backstory to improve sales-cycle visibility, forecast accuracy, and data-driven execution.
Backstory / Business Wire · Apr 2026
The company rebranded from People.ai to Backstory, positioning itself as a Revenue Answers Platform that connects signals, applies revenue reasoning, and delivers decisions into AI workflows.
Business Wire · Feb 2026
Backstory/People.ai announced an MCP integration connecting AI agents to its revenue intelligence data so revenue teams can access complete answers inside existing AI workflows.
Business Wire · Oct 2025
People.ai named Jason Ambrose CEO as part of a planned succession; founder Oleg Rogynskyy moved to the board and into defense technology work.