Motives blog
Motives said it was featured in The Drum via an interview with PZ Cussons' Head of Insights, who said the platform cut research timelines by at least three months.
Company research
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Updated Jul 29, 2026
Overview
Motives (motives.ai) is a London-based, YC-backed startup building an AI qualitative research platform for consumer brands. Its product automates study design, participant recruitment, AI-moderated video interviews, and analysis, then returns reports and source material in roughly 24–48 hours or a few days instead of the weeks typical of traditional focus groups and qualitative research.
Primary product
An AI-powered qualitative research platform that plans studies, recruits participants, runs AI-moderated video interviews, and analyzes results for consumer brands.
Founded
2023
Headquarters
London, United Kingdom
Team size
1-10
Work style
Hybrid
Industry
Research Services
Sub-industry
AI qualitative consumer research / market research software
Open Positions
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