Ambition · Apr 2026
Ambition says it rebuilt the platform around an agentic operating model, including a Performance Graph, reusable Skills, and multi-step workflows that can work with Claude/OpenAI and act on coaching and pipeline signals.
Coaching and gamification software for sales teams.
Public company, workplace, funding, and market signals
Ambition is a Chattanooga-based B2B revenue execution platform that helps frontline managers coach, activate, and analyze sales teams through a unified system for coaching, performance intelligence, and gamification.
Primary product
AI-powered revenue execution / sales performance management platform
Founded
2014
Headquarters
Chattanooga, Tennessee, United States
Team size
40-50
Work style
Flexible
Industry
Software Development
Sub-industry
Sales performance management / revenue execution software
Offices
Business model
Stage
Series B
Total raised
$23.4M
Latest round
Series B · Oct 2021
Latest amount
$15.5M
Leadership
CEO & Co-Founder
COO & Co-Founder
Chief of Staff & VP of People
CIO
Head of Marketing
VP of Revenue
Head of Customer Experience
CTO
Head of Product
Founders
Co-Founder
The company describes its culture as customer-obsessed, agile, resourceful, and solution-oriented, with an emphasis on accountability, coaching, and encouragement.
Work style
Flexible
Pricing
Sales-led, quote-based enterprise pricing; public pricing is not listed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
49.3K
Ambition · Apr 2026
Ambition says it rebuilt the platform around an agentic operating model, including a Performance Graph, reusable Skills, and multi-step workflows that can work with Claude/OpenAI and act on coaching and pipeline signals.
Ambition · Feb 2026
Ambition added Coaching Intelligence to its AI Assistant, bringing coaching session analysis, coaching-effectiveness scoring, and coaching-gap detection into the product.
Ambition · Dec 2025
Ambition launched a next-generation AI coaching assistant that summarizes risks, recommends next actions, and helps managers and reps prepare for coaching conversations.
Ambition · Oct 2024
Ambition promoted co-founder Jared Houghton to CEO; Travis Truett moved to the board, and the company emphasized its AI-powered enterprise sales-performance strategy.