Layoff
Sep 2022CEO Scott Voigt announced layoffs, saying the company was reducing headcount primarily in go-to-market and recruiting functions amid economic headwinds.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Fullstory is an Atlanta-based behavioral data and digital experience intelligence platform that captures web and mobile interactions, replays sessions, and turns user friction into actionable product, support, and growth insights for B2B customers.
Primary product
Intelligent Digital Experience Platform (behavioral data, session replay, product analytics, guides/surveys, AI insights)
Founded
2014
Headquarters
Atlanta, Georgia, United States
Team size
about 400 team members globally
Work style
Flexible
Industry
Software Development
Sub-industry
Digital experience intelligence (DXI) / behavioral analytics
Offices
1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, United States (HQ)
Fora - 201 Borough High Street, London, SE1 1JA, UK
The Commons, 388 George St, Sydney NSW 2000, Australia
Funding
Stage
late-stage venture
Total raised
$222.2M
Latest round
Series E · Aug 2022
Latest amount
$25M
Aug 2022 · Permira
Sep 2021 · Plug and Play
People & investors
Work & culture
Values-led and globally distributed, with an emphasis on being brave, taking ownership, communicating clearly, outpacing and outperforming, and assessing/adapting with data.
Work style
Flexible
Benefits
90% of health premiums covered
401(k) with 2:1 match
flexible paid time off
10 company holidays
generous parental leave
Product & market
Pricing
Tiered subscription SaaS with Business, Advanced, and Enterprise plans, plus a permanent free plan for small teams and demo-based/custom enterprise pricing.
Differentiators
- —Private by Default privacy masking and data controls
- —Fullcapture/autocapture without manual tagging
- —session replay paired with behavioral analytics
- —AI-driven insights via StoryAI and MCP
- —warehouse and activation integrations for turning insights into action
- —web and mobile coverage across customer and employee experiences
Technology
React
React Native
Scale & contact
Estimated revenue
about $60M-$70M (third-party company profile estimate)
Estimated monthly visits
484.1K
Traffic estimate as of Jun 2026
Signals & risks
Acquisition
Nov 2025Fullstory acquired Usetiful, its first tech-and-talent acquisition, to add in-app guides and surveys and close the loop between behavioral insight and action.
SourceLatest news
GlobeNewswire / Fullstory · Jun 2026
Announced Fullstory MCP, StoryAI Agents, and Workflow Intelligence; positioned the releases as a way to connect behavioral data to AI tools and automate issue detection and response.
AP News / GlobeNewswire · Mar 2026
Reported the fastest overall growth in three years, strong upmarket traction, and rapid adoption of StoryAI, alongside continued product expansion and global reach.
GlobeNewswire / Fullstory · Feb 2026
Introduced Guides and Surveys after the Usetiful acquisition, aiming to trigger targeted in-app guidance from behavioral signals without developer support.
Fullstory · Nov 2025
Fullstory completed its first acquisition, adding Usetiful's digital adoption capabilities to help customers move from insight to in-product action.