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1stCollab

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1stCollab

Performance-Optimized Influencer Marketing at Scale

1stcollab.com
HQ: San Francisco, CA, USA
11-50
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

1stCollab is an AI-powered influencer marketing marketplace/platform that helps brands, creators, and managers automate creator discovery, outreach, negotiations, contracting, payments, and performance optimization. Public sources disagree on the founding year (2022 vs 2023), but the company is active, San Francisco-based, and positioned around ROI-driven influencer marketing.

Primary product

AI-powered influencer marketing marketplace/platform

Founded

2023

Headquarters

San Francisco, California, United States

Team size

11-50

Industry

Technology, Information and Internet

Sub-industry

AI-powered influencer marketing platform

Offices

2261 Market Street #4935, San Francisco, CA 94114

Business model

SaaS
marketplace
freemium
managed services
usage-based take-rate

Funding

Stage

pre-seed

Total raised

$500K

Latest round

Pre-Seed · Apr 2023

Latest amount

$500K

Pre-Seed

Apr 2023 · Y Combinator

$500K

Seed

Jan 2023 · Amino Capital

$500K

People & investors

Leadership

Leon Lin

Co-Founder & CEO

Varun Bansal

Co-Founder

Andrew Liu

Co-Founder

Julian A. Lewis

Head of Sales

Founders

Carina Cater

Co-Founder

Investors

Alex Rankin
Amino Capital
Brighter Capital
Goodwater Capital
Position Ventures
Webb Investment Network
Y Combinator

Work & culture

Public material suggests a fast-moving, data-driven, creator-economy team focused on automation, discovery quality, and ROI optimization. The founding team’s background in Pinterest discovery/product work shows a strong product and machine-learning orientation.

Visa sponsorship

Limited

Compensation

Public hiring evidence is limited. A Y Combinator job posting listed a Customer Success Manager role in San Francisco at $70K-$110K and marked it as US citizen/visa only; broader employee compensation and benefits were not publicly disclosed.

Product & market

Pricing

Freemium for creators and brands; a fully managed brand tier at 20% of creator spend with a $5,000/month minimum; custom pricing for brands spending $1M+ annually.

Differentiators

  • —AI-driven creator discovery and recommendations
  • —End-to-end automation for outreach, negotiations, contracting, payments, and taxes
  • —Performance tracking with A/B testing and real-time reporting
  • —ROI prediction and pricing optimization
  • —Manager portal for roster and offer management
  • —Broad creator coverage across TikTok, Instagram, YouTube, and LinkedIn

Technology

machine learning
Python
React
Django
Stripe
YouTube API Services
TikTok
Instagram
LinkedIn
A/B testing
analytics
pricing engine
Google Calendar booking

Customers

Framer
Gamma
SnapCalorie
Locket
Lion Pose
Gradient AI
Notion
Character AI

Competitors

Grin
CreatorIQ
ShopMy
BitStar
Humanz
Linqia
Later Influence
#paid
IROIN
Opendorse

Scale & contact

Estimated revenue

about $2.1M ARR (2024 estimate)

Estimated monthly visits

33.7K

Traffic estimate as of Jun 2026

hello@1stcollab.com

Latest news

LinkedIn creators now supported on 1stCollab

LinkedIn · Jun 2026

1stCollab announced LinkedIn creator support, extending its automated campaign infrastructure beyond YouTube, Instagram, and TikTok.

1stCollab launches article

Fondo · Feb 2026

Fondo profiled the launch and summarized 1stCollab’s automation-first influencer marketing workflow, customer examples, and product positioning.

1stCollab Product Hunt launch

LinkedIn · Nov 2025

Leon Lin announced 1stCollab’s first Product Hunt launch and described the product as a fully automated, ROI-optimized influencer marketing platform.

1stCollab Product Hunt launch announcement

LinkedIn · Nov 2025

The company’s official LinkedIn post reiterated the Product Hunt launch and the platform’s automated creator sourcing, outreach, and optimization workflow.

Brand-new website launch

LinkedIn · Oct 2025

1stCollab announced a new website rollout and directed creators, brands, and managers to separate product pages.

BlogCampaign automationCustomersFor brandsFor managersHomepageLinkedIn company pagePricingSourcingYC company profile
SourcesOfficial homepagePricingCustomersBlogFor brandsFor managersSourcingCampaign automationLinkedIn company pageY Combinator company pageY Combinator jobsTerms and conditionsPrivacy policyCB Insights profileTracxn profileGetLatka revenue pageThe Org

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